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Alibaba's ecosystem strategy : a beacon of light in the darkness of the Covid-19 pandemic / Yuan Qin, Xinhua Wittmann.
- Format:
- Book
- Author/Creator:
- Qin, Yuan, author.
- Wittmann, Xinhua, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Alibaba (Firm)--Case studies.
- Alibaba (Firm).
- Crisis management--China--Case studies.
- Crisis management.
- China.
- COVID-19 (Disease)--Economic aspects--China--Case studies.
- COVID-19 (Disease).
- COVID-19 (Disease)--Economic aspects.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : University of Zurich, 2020.
- System Details:
- text file
- Summary:
- The case describes the problems faced by Alibaba (a Chinese e-commerce business) during the Covid-19 pandemic. Due to enforced lockdowns in China, Alibaba saw a severe reduction in profitability of its e-commerce business, which was the main source of revenue for the Alibaba group. Alibaba was forced to reduce its logistics capacity impacting the number of packages the company could deliver and Chinese consumer spending decreased as business were forced to close as curfews and other social distancing measures were enforced. The case outlines how Alibaba responded to this crisis using its ecosystem of different business segments.
- Notes:
- Originally Published InQin, Y., & Wittmann, X. (2020). Alibaba's Ecosystem Strategy: A beacon of light in the darkness of the Covid-19 pandemic. S2CSC-032-20-04. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.
- Description based on XML content.
- ISBN:
- 9781529758528
- 1529758521
- OCLC:
- 1221017272
- Access Restriction:
- Restricted for use by site license.
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