Volkswagen's greenwashing backfires : the road to redemption / Ahmed Maamoun.

Format:

Book

Author/Creator:

Maamoun, Ahmed, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Green marketing--Case studies.

Green marketing.

Volkswagen automobiles--Case studies.

Volkswagen automobiles.

Deceptive advertising--Case studies.

Deceptive advertising.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2021.

System Details:

text file

Summary:

In September 2015, the German automaker Volkswagen rocked the automotive industry with a scandal of dramatic proportions. Regardless of aggressive marketing and advertising campaigns touting environmental friendliness, Volkswagen had outfitted its diesel vehicles with software that allowed the engine to recognize when it was being emissions-tested and perform with lower power, then switch into high gear when on the road. As a result, these diesel vehicles were emitting nitrogen oxide pollutants in quantities as much as 40 times the legal limit. Nearly 11 million diesel VW vehicles worldwide were deliberately equipped with the "defeat device." The direct monetary costs of the scandal came to USD 30 billion in fines for environmental damage and fraud paid to U.S. and EU regulators, in addition to compensation to almost 11 million disgruntled customers. The moral lesson is very clear: Brands that make unsubstantiated claims about being eco-friendly just to lure customers and capture market share--a practice known as greenwashing--will be publicly embarrassed and financially hurt. Can Volkswagen now redeem itself and regain customers' trust?

Notes:

Includes bibliographical references and index.

Description based on XML content.

ISBN:

9781529759396

1529759390

OCLC:

1221018702

Access Restriction:

Restricted for use by site license.