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MakeMyTrip : 2013 (A) / Abhinandan Kumar Jain.
- Format:
- Book
- Author/Creator:
- Jain, Abhinandan Kumar, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- MakeMyTrip.
- Web sites--India--Design--Case studies.
- Web sites.
- Web site development--India--Case studies.
- Web site development.
- Web sites--Design.
- Design.
- India.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Indian Institute of Management, Ahmedabad, 2017.
- System Details:
- text file
- Summary:
- The case presents the initial reflections of the senior management team of MakeMyTrip, (an online Indian travel agency) as they discuss the need for a website redesign, identify issues in the website and areas that require further research.
- Notes:
- Originally Published In Jain, A. K. (2017). MakeMyTrip: 2013 (A): Problem Definition for Redesigning the Home Page. MAR0493(A). Ahmedabad, India: Indian Institute of Management, Ahmedabad.
- Description based on XML content.
- ISBN:
- 9781529704372
- 1529704375
- OCLC:
- 1199997024
- Access Restriction:
- Restricted for use by site license.
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