1 option
MakeMyTrip : 2013 (B) / Abhinandan Kumar Jain.
- Format:
- Book
- Author/Creator:
- Jain, Abhinandan Kumar, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- MakeMyTrip.
- Web sites--India--Design--Case studies.
- Web sites.
- Web site development--India--Case studies.
- Web site development.
- Web sites--Design.
- Design.
- India.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Indian Institute of Management, Ahmedabad, 2017.
- System Details:
- text file
- Summary:
- The case follows a meeting between the senior management team of MakeMyTrip (an indian travel agency) a week after agreeing that the website needed a redesign. The case provides description and discussion on: the proposed options to be tested, the proposed parameters of success to be used for evaluating the options, the web tools to be used for tracking the parameters and the research design to be used and the process of testing the options. The case challenges studets to critique and consider how to improve the decisions made by the senior management team.
- Notes:
- Originally Published In Jain, A. K. (2017). MakeMyTrip: 2013 (B): Research Design for Redesigning the Home Page. MAR0493(B). Ahmedabad, India: Indian Institute of Management, Ahmedabad.
- Description based on XML content.
- ISBN:
- 9781529704426
- 1529704421
- OCLC:
- 1199997237
- Access Restriction:
- Restricted for use by site license.
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