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Vibram FiveFingers : Blue Ocean strategy? / Deepak Dhayanithy, Saji Gopinath.
- Format:
- Book
- Author/Creator:
- Dhayanithy, Deepak, author.
- Gopinath, Saji, author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Shoe industry--Italy--Case studies.
- Shoe industry.
- Running shoes--Design and construction--Case studies.
- Running shoes.
- Product design--Italy--Case studies.
- Product design.
- Italy.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : Indian Institute of Management, Kozhikode, 2012.
- System Details:
- text file
- Summary:
- The case outlines the innovation and new product creation at Vibram, an Italian manufacturer of rubber soled shoes for athletics and outdoor wear. Current manufactures of running footwear place an emphasis on cushioning the heel, which may encourage a running method that leads to greater injuries in the heel and Achilles tendon. In response to this Vibram manufactures shoes with a then sole and has launched the Vibram FiveFingers, a shoe that is worn like a glove to allow joggers to enjoy the experience of running bare foot.
- Notes:
- Originally Published In Dhayanithy, D. & Gopinath, S. (2012). Vibram FiveFingers - Blue Ocean strategy?. Kozhikode, India: Indian Institute of Management, Kozhikode.
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 9781529732863
- 1529732867
- OCLC:
- 1199997277
- Access Restriction:
- Restricted for use by site license.
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