Boeing : the 737 MAX crisis / Yuan Qin, Xinhua Wittmann.

Format:

Book

Author/Creator:

Qin, Yuan, active 2019, author.

Wittmann, Xinhua, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

Boeing Aerospace Company--Public relations--Case studies.

Boeing Aerospace Company.

Muilenburg, Dennis A.

Boeing 737 (Jet transport).

Crisis management--Case studies.

Crisis management.

Public relations.

Genre:

Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : University of Zurich, 2019.

System Details:

text file

Summary:

After two fatal crashes of Boeing 737 MAX aircraft within five months, killing all 346 people aboard both planes, the Chicago-based U.S. aviation giant Boeing Co. was faced with a major crisis. In March 2019, aviation authorities around the world grounded the Boeing 737 MAX passenger airliner. Public trust in Boeing had fallen to its lowest point in its over 100 years' of storied history. However, the way Boeing and its top management handled the crisis has led to distrust and disappointment with both the public and stakeholders. The belated response by its CEO Dennis Muilenburg, the company's reluctance to shoulder responsibilities, and inconsistent public statements all have contributed to a deepening lack of confidence in Boeing.

Notes:

Originally Published In Qin, Y., & Wittmann, X. (2019). Boeing: The 737 MAX crisis. 2CSC 025-19-04. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

9781529735642

1529735645

OCLC:

1199997401

Access Restriction:

Restricted for use by site license.