Fixposition : a tech start-up in search of a compass / Xinhua Wittmann, Alessio Ricciuti.

Format:

Book

Author/Creator:

Wittmann, Xinhua, author.

Ricciuti, Alessio, author.

Series:

SAGE Business Cases.

SAGE Business Cases

Language:

English

Subjects (All):

High technology industries--Switzerland--Management.

High technology industries.

High technology industries--Management.

Management.

Switzerland.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : University of Zurich, 2020.

System Details:

text file

Summary:

Fixposition, a tech startup based in Switzerland, was founded in 2017 at the Incubator Lab of the Swiss Federal Institute of Technology (ETHZ). In less than three years' time, it has established a name for itself with its autonomous navigation technology. As the company expands, it also recently secured a seed-round investment from a venture capital firm in Silicon Valley. Fixposition's CEO, and one of its founders, Dr. Su, finds himself at a point where there is a need to assess where Fixposition stands in the marketplace and to consider what should be the company's next move. In order for Fixposition to achieve a leading position in a very fast-changing sector, especially since his company operates within a volatile and immature market given the kind of technology it develops, the question continues to pressure Su: Which market(s) will be the most fruitful to pursue with the technology his company has to offer?

Notes:

Originally Published In Wittmann, X., & Ricciuti, A. (2020). Fixposition: A tech start-up in search of a compass. S2CSC-031-20-03. Zurich, Switzerland: Swiss Chinese Case Study Center, University of Zurich.

Includes bibliographical references and index.

Description based on XML content.

ISBN:

9781529753295

1529753295

OCLC:

1199997616

Access Restriction:

Restricted for use by site license.