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Bharat Footwear Limited discount coupons / Bhavin J. Shah, N. Ravichandran.
- Format:
- Book
- Author/Creator:
- Shah, Bhavin J., author.
- Ravichandran, N., author.
- Series:
- SAGE Business Cases.
- SAGE Business Cases
- Language:
- English
- Subjects (All):
- Marketing--India--Ahmadābād--Decision making--Case studies.
- Marketing.
- Industrial management--India--Ahmadābād--Case studies.
- Industrial management.
- Coupons (Retail trade)--India--Ahmadābād--Case studies.
- Coupons (Retail trade).
- Marketing--Decision making.
- Decision making.
- India--Ahmadābād.
- Genre:
- Case studies.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Indian Institute of Management, Ahmedabad, 2018.
- System Details:
- text file
- Summary:
- The case presents a customer experience while purchase of a pair of shoes in the upmarket retail outlet Bharat Footwear Limited (BFL), in Ahmedabad, India. While negotiating the purchase of the pair of shoes, the customer is offered a 20% discount coupon meant for BFL shareholders, for a split consideration in the ratio of 60 (buyer) and 40 (agent). The customer must decide if they should accept the deal and leads to a discussion as to whether BFL should continue the promotion.
- Notes:
- Originally Published In Shah, B. J., & Ravichandran, N. (2018). Bharat Footwear Limited Discount Coupons. QM0282TN. Ahmedabad, India: Indian Institute of Management, Ahmedabad.
- Description based on XML content.
- ISBN:
- 9781529709407
- 1529709407
- OCLC:
- 1199997655
- Access Restriction:
- Restricted for use by site license.
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