Designing a communication strategy for increasing public transit use : a case study of the Nashville MTA system / DeAnne Priddis, Mary Beth Asbury.

Format:

Book

Author/Creator:

Priddis, DeAnne, author.

Asbury, Mary Beth, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Urban transportation--Planning.

Urban transportation.

Local transit--Tennessee--Nashville.

Local transit.

Tennessee--Nashville.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2021.

System Details:

text file

Summary:

This case study examines the declining ridership of the public bus in Nashville, Tennessee. Sam is working for the Nashville Metropolitan Authority (MTA), which services Nashville and the surrounding metropolitan area known as Middle Tennessee. Sam has been tasked with creating a campaign to increase MTA ridership. The population in the area is growing, and MTA ridership needs to increase to avoid adverse environmental effects. Sam conducts a survey of 442 people in the area to identify their perceptions of using the MTA. He finds that most people (92%) own a car and 82% of those people ride alone to work or school. Although the respondents noted that using the MTA would have environmental and economic benefits, these were minor motivators to ride the MTA. Sam was also surprised to learn reasons preventing residents from using the MTA which caused an impact on his marketing campaign. Readers are challenged to make recommendations based on the data for increasing public transportation use in Middle Tennessee.

Notes:

Includes bibliographical references and index.

Description based on XML content.

ISBN:

9781529763287

1529763282

OCLC:

1228916489

Access Restriction:

Restricted for use by site license.