Repositioning Club Med as a global leader in high end luxury vacations / Philippe Rebière, Hareesh Mavoori.

Format:

• Book

Author/Creator:

• Rebière, Philippe, author.
• Mavoori, Hareesh, author.

Series:

• SAGE business cases.
• SAGE business cases

Language:

English

Subjects (All):

• Club Méditerranée--Case studies.
• Club Méditerranée.
• Tourism--Marketing--Case studies.
• Tourism--Marketing.

Genre:

• Case studies.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2021.

System Details:

text file

Summary:

Henri Giscard d'Estaing, who became CEO of Club Med in 2005, expressed the need to strategically reposition the Club upon his arrival as the head of the Group. The CEO has launched a number of major "action cycles" to reorient the business and improve its responsiveness to changing markets. A major strategic repositioning has been carried out: a move "upmarket" of the Club and its infrastructures. A profound intraorganizational change followed. The Club underwent a profound cultural transformation from 2004 to 2018 to meet the expectations of a more elite clientele targeted by the Group.This case explains the innovative strategic initiatives taken by the CEO to propagate change with stakeholders, and challenges students to evaluate his decisions and actions.

Notes:

• Includes bibliographical references and index.
• Description based on XML content.

ISBN:

• 9781529767469
• 1529767466

OCLC:

1228916587

Access Restriction:

Restricted for use by site license.