Navigating the road ahead : BMW's path in the electrified vehicle market / Yankun Jia, Jacob Richardson, Richard J. Gentry.

Format:

Book

Author/Creator:

Jia, Yankun, author.

Richardson, Jacob, 1735?-1818, author.

Gentry, Richard J., author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Bayerische Motoren Werke--Case studies.

Bayerische Motoren Werke.

Automobile industry and trade--Case studies.

Automobile industry and trade.

Strategic planning--Case studies.

Strategic planning.

Electric vehicle industry--Case studies.

Electric vehicle industry.

Genre:

Case studies.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2021.

System Details:

text file

Summary:

Among the major automakers, BMW has long been a successful premier seller of luxury automobiles. In recent years the market has been changing, impacting BMW. In the past decade, electrification has brought a paradigm shift to the automotive market in both engineering and construction. Automakers are racing to develop electrified vehicles amidst the impact of global trade policies and new laws and regulations that require new standards such as reduced emissions and autonomous driving functionalities. How BMW responds to the changes and modifies its strategies to meet customer demands, will determine their success in growing market segments and emerging markets that did not have access to their product in decades past. What should BMW do to maintain its "ultimate driving machine" experience in the electrification process while abiding tightening emission regulations? How does BMW survive in the crisis of anti-globalization movements?

Notes:

Includes bibliographical references and index.

Description based on XML content.

ISBN:

9781529759938

1529759935

OCLC:

1228916595

Access Restriction:

Restricted for use by site license.