Consumer Behavior Trends: Meet the Postmodern Consumer/ with Michael R. Solomon.

Format:

Video

Author/Creator:

R. Solomon, Michael, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA: linkedinchescom, 2021.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Pluginches JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Consumer behavior is rapidly evolving in an all-online world. Learn to shift your perspective and let go of dated notions.

With so much information on consumers available these days, traditional, large-scale market segmentation strategies just won't cut it anymore. Many consumers defy categorization and each person is, literally, a market of one. In this audio-only course, Michael Solomon teaches how to connect with these consumers who defy categorization, consumers he calls "new chameleons." As Michael explains, today's consumers don't distinguish between young and old, male or female, sellers or buyers, or even fantasy and reality. He shows the benefits of moving away from painting customers with broad strokes and taking a more nuanced and detailed approach that captures identity changes that take place almost every day. After this course, you'll be ready to throw out the traditional marketing dichotomies and embrace the postmodern consumer who doesn't conform to traditional categories.

Participant:

Presenter: Michael R. Solomon

Notes:

4/01/2021

Access Restriction:

Restricted for use by site license.