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Polling and the public : what every citizen should know / Herb Asher.
- Format:
- Book
- Author/Creator:
- Asher, Herbert B., author.
- Series:
- Sage knowledge.
- Language:
- English
- Subjects (All):
- Public opinion polls.
- Public opinion--United States.
- Public opinion.
- United States.
- Physical Description:
- 1 online resource (348 pages) : illustrations
- Edition:
- Ninth edition.
- Place of Publication:
- Washington D.C. : CQ Press, 2017.
- System Details:
- text file
- Summary:
- Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.
- Notes:
- Part of the SAGE Knowledge collection.
- Includes bibliographical references and index.
- Description based on XML content.
- Other Format:
- Print version :
- ISBN:
- 9781506352404
- OCLC:
- 1232240201
- Access Restriction:
- Restricted for use by site license.
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