Handbook of scales in tourism and hospitality research / Dogan Gursoy, Muzaffer Uysal, Ercan Sirakaya-Turk, Yuksel Ekinci, Seyhmus Baloglu.

Format:

Book

Author/Creator:

Gursoy, Dogan, author.

Uysal, Muzzaffer, author.

Sirakaya-Turk, Ercan, author.

Ekinci, Yuksel (Professor of marketing), author.

Baloglu, Seyhmus, author.

Contributor:

C.A.B. International, issuing body.

Language:

English

Subjects (All):

Tourism--Research--Methodology.

Tourism.

Hospitality industry--Research--Methodology.

Hospitality industry.

Hospitality industry--Research.

Methodology.

Tourism--Research.

Physical Description:

1 online resource (xiv, 413 pages)

Place of Publication:

Wallingford, Oxfordshire, UK : CABI, [2015]

System Details:

text file

Summary:

This handbook compiles and presents over 200 measurement scales that capture a variety of concepts and constructs used in hospitality and tourism studies. Categories covered include: motivation scales; residents' perceptions and attitudes scales; image scales; performance evaluation, quality assessment, loyalty and satisfaction scales; tourist behaviour scales; human resources scales; and scales related to hospitality and tourism operations. The book has eight chapters.

Contents:

Introduction

Motivation scales

Residents' perceptions and attitude scales

Image scales

Performance evaluation, quality assessment, loyalty and satisfaction scales

Tourist behaviour scales

Human resources scales

Scales related to hospitality and tourism operations.

Notes:

Includes bibliographical references.

Title from PDF title page (viewed November 21, 2017).

Other Format:

Print version: Handbook of scales in tourism and hospitality research.

ISBN:

9781780644547

Access Restriction:

Restricted for use by site license.

Access limited to subscribing institution.