Relación entre la publicidad en redes sociales con el branding del ICPNA de Miraflores, 2017 : para optar al grado de Magister en Publicidad / presentado por la licenciada Eliana Quijandría Cayo ; asesora : Dra. Martha Alicia Romero Echevarría.

Format:

Book

Thesis/Dissertation

Author/Creator:

Quijandría Cayo, Eliana, author.

Contributor:

Martha Alicia Romero Echevarría, degree supervisor.

Language:

English

Spanish

Subjects (All):

Instituto Cultural Peruano Norte Americano--History.

Instituto Cultural Peruano Norte Americano.

Facebook (Electronic resource).

Social media in art.

Mass media--Peru--Influence.

Mass media.

Peru.

Genre:

Academic theses.

Physical Description:

1 online resource (151 pages) : illustrations (some color)

Edition:

Primera edición.

Place of Publication:

Lima, Perú : Universidad San Martín de Porres, 2018.

Language Note:

In Spanish.

System Details:

text file

Summary:

New forms of advertising adapt to global demands, in this sense, social networks have become a powerful tool that seeks to establish links and build a brand, in this case a language institute, showing its personality to its consumers. The purpose of this study is to describe the way of advertising on social networks and the branding that is generated through them in the perception of their consumers, for which the Anniversary advertising campaign of the Instituto Cultural Peruano Norte Americano has been taken as a case (ICPNA), carried out in 2017. The research is of non-experimental design, of the Applied type, of a descriptive, correlational level and the method used is the inductive, deductive, analytical, statistical, hermeneutical. In a non-probabilistic sample, constituted by70 students, followers of the Facebook social network of the ICPNA of Miraflores, to whom a questionnaire was applied.

Contents:

Introducción - Capitulo I. Marco teórico - Capitulo II. Hipótesis y variables - Capitulo III. Diseño metodológico - Capitulo IV. Resultados - Capitulo V. Discusión - Conclusiones - Recomendaciones

Anexos.

Notes:

Open access content.

Thesis M.A. Universidad San Martín de Porres 2018.

Includes bibliographical references (pages 126-133)

Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International CC BY-NC-ND 4.0 https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode.

Description based on online resource; title from PDF title page (publisher's website, viewed in 2020)

Other Format:

Online version.

Access Restriction:

Open access Unrestricted online access