2 options
Imagining Consumers Design and Innovation from Wedgwood to Corning / Regina Lee Blaszczyk.
- Format:
- Book
- Author/Creator:
- Blaszczyk, Regina Lee.
- Series:
- Studies in industry and society.
- Studies in industry and society
- Language:
- English
- Subjects (All):
- Consumers' preferences--Great Britain--History.
- Consumers' preferences.
- Consumers' preferences--United States--History.
- Glassware industry--Great Britain--History.
- Glassware industry.
- Glassware industry--United States--History.
- Ceramic tableware industry--Great Britain--History.
- Ceramic tableware industry.
- Ceramic tableware industry--United States--History.
- United States.
- Genre:
- History.
- Electronic books.
- Physical Description:
- 1 online resource (1 online resource (xiii, 380 pages :) illustrations, plates).
- Edition:
- 1st ed.
- Place of Publication:
- Johns Hopkins University Press
- Language Note:
- English
- Summary:
- In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket.
- "Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly.
- Contents:
- Cinderella Stories
- China Mania
- Beauty for a Dime
- Fiesta!
- Better Products for Better Homes
- Pyrex Pioneers
- Easier Living?
- Essay on Sources.
- Notes:
- Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.
- The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License
- Originally published as Johns Hopkins Press in 2000
- Includes bibliographical references and index.
- Description based on print version record.
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 0-8018-6193-4
- OCLC:
- 1135424508
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.