Advertising Progress American Business and the Rise of Consumer Marketing / Pamela Walker Laird.

Format:

Book

Author/Creator:

Laird, Pamela Walker, 1947- author.

Series:

Studies in industry and society.

Studies in industry and society

Language:

English

Subjects (All):

Advertising--Social aspects.

Advertising.

Advertising--Social aspects--United States--History.

Advertising--United States--History.

United States.

Physical Description:

1 online resource (1 online resource (xiv, 479 pages) :) illustrations.

Edition:

1st ed.

Place of Publication:

Johns Hopkins University Press

Language Note:

English

Summary:

Contains primary source material.

The book is a documentary and pictorial examination of American advertising from the Civil War to 1920.

Contents:

part 1. Production as Progress. Ch. 1. Marketing Problems and Advertising Methods as America Industrialized. Ch. 2. Owner-Manager Control of Advertising. Ch. 3. Printers, Advertisers, and Their Products. Ch. 4. Advertising Progress as a Measure of Worth

part 2. Specialization as Progress. Ch. 5. Early Advertising Specialists. Ch. 6. Competition and Control: Business Conditions and Marketing Practices. Ch. 7. The Competition to Modernize Advertising Services

part 3. Consumption as Progress. Ch. 8. Taking Advertisements toward Modernity. Ch. 9. Modernity and Success: Legitimating the Advertising Profession-I. Ch. 10. The Appropriation of Progress: Legitimating the Advertising Profession-II.

Notes:

The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License

Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.

Originally published as Johns Hopkins Press in 1998

Includes bibliographical references (pages 387-451) and index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

0-8018-5841-0

1-4214-3417-2

OCLC:

1137749327