Media convergence and the development strategies of radio and television in China / Peng Duan.

Format:

Book

Author/Creator:

Duan, Peng, 1972- author.

Contributor:

EBSCOhost.

Language:

English

Subjects (All):

Convergence (Telecommunication)--China.

Convergence (Telecommunication).

Mass media policy--China.

Mass media policy.

China.

Physical Description:

1 online resource (viii, 166 pages) : illustrations

Place of Publication:

Singapore : Springer, [2021]

[Place of publication not identified] : [publisher not identified], [2021]

System Details:

text file

Contents:

Intro

Contents

1 The Rise, Concept and Manifestations of Media Convergence

1.1 Concept and Research Overview of Media Convergence

1.2 Impetuses to the Rise of Media Convergence

1.2.1 Internal Impetuses

1.2.2 External Forces

1.3 Manifestations of Media Convergence

1.3.1 Microscopic Level: The Convergence of Media Technology

1.3.2 Mesoscopic Level: The Convergence of Organisational Structures, Production Processes and Product Forms

1.3.3 Macroscopic Level: The Convergence of the Media Industry, Media Regulation as Well as Media and Society

References

2 The Challenges and Opportunities Facing Radio and Television Against the Background of Media Convergence

2.1 The Challenges and Predicaments Facing Radio and Television Against the Background of Media Convergence

2.1.1 The Predicament of Talent Loss: The Separation of "Top Resources"

2.1.2 The Predicament of Advertising Loss: The Transfer of Capital Support

2.1.3 The Predicament of Interest Patterns: The Transformation of the Media Market

2.1.4 The Challenge of Communication Channels: New Media Begins to Set the Agenda for Traditional Media

2.1.5 The Challenge of Communication Platforms: The Changing and Growing Demands of the Audience for Information

2.1.6 The Challenge of Communication Content: The Online Culture That Is Shaping the Social Forms

2.1.7 The Challenge of Media Operations: Systematic Pitfalls and Losing Sway in Public Opinion

2.1.8 The Challenge of Organisation Management: Deficiencies in Departmental Setup and the Talent-Cultivation System

2.2 Inadequacies of Radio and Television and Their Causes Against the Background of Media Convergence

2.2.1 Macro-Perspective

2.2.2 Meso-Perspective

2.2.3 Micro-Perspective

2.3 Exploring the Causes Impeding the Business Development of Media Convergence

2.3.1 Deep-Rooted Inertial Thinking of Conventional Media Failing to Adapt to the Development Needs of the Internet

2.3.2 Barriers of Conventional Systems and Mechanisms Become Institutional Factors of Media Transformation

2.3.3 Lack of Quality Content Online, Where Conventional Content Still Dominates

2.3.4 Conventional Channels Dominate, New-Media Channels Lack Variety and Online Infiltration Is Inadequate

2.3.5 Insufficient Use and Convergence of Technology by New Media

2.4 Development Opportunities for Radio and Television Against the Background of Media Convergence

2.4.1 Content-Wise: Diverse Sources and Formats

2.4.2 Channel-Wise: Complement and Convergence of New and Old Media

2.4.3 Platform-Wise: The Drive of Digital Technology and Social Mechanisms

2.4.4 Operation-Wise: Development of the Media Market and Changes of Profit Model

2.4.5 Management-Wise: Renewal of Management Concepts and Organisational Structures

References

3 Cases of Reforms of Radio and Television Against the Background of Media Convergence

Notes:

3.1 Cases of Media Convergence of Foreign Radio and Television.

Includes bibliographical references.

Electronic reproduction. Ipswich, MA Available via World Wide Web.

Online resource; title from PDF title page (SpringerLink, viewed February 11, 2021).

Other Format:

Print version:

ISBN:

9813341491

9789813341494

Publisher Number:

99987262116

Access Restriction:

Restricted for use by site license.