China's media go global / edited by Daya Kishan Thussu, Hugo de Burgh and Anbin Shi.

Format:

Book

Contributor:

Thussu, Daya Kishan, editor.

Burgh, Hugo de, 1949- editor.

Shi, Anbin, editor.

Taylor & Francis eBooks.

Series:

Internationalizing media studies

Internationalizing Media Studies

Language:

English

Subjects (All):

Mass media--China.

Mass media.

China.

Communication--China.

Communication.

Physical Description:

1 online resource (xiv, 324 pages) : illustrations.

polychrome

Edition:

First edition.

Place of Publication:

Abingdon, Oxon ; New York, NY : Routledge, an imprint of the Taylor & Francis Group, 2018.

System Details:

text file

Summary:

As part of China's 'going out' strategy, China is using its media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China's Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media's globalization, from newspapers, radio, film and television, to social media and journalism cultures and practices. Topics include the rise of Chinese news networks, China Daily as an instrument of China's public diplomacy and the discussion around the growth of China's state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media sphere, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China's Media Go Global is aimed at the growing constituency of general readers for whom the role of the media in globalization is of wider interest. Book jacket.

Contents:

Part I Conceptualizing the rise of China's media 15

1 Globalization of Chinese media: the global context / Daya Kishan Thussu Thussu, Daya Kishan 17

2 China's role in remapping global communication / Anbin Shi Shi, Anbin 34

3 Domestic context of Chinese media's globalization / Hugo de Burgh Burgh, Hugo de 52

4 From the outside in: CCTV going global in a new world communication order / Zhengrong Hu Hu, Zhengrong, Deqiang Ji Ji, Deqiang, Yukun Gong Gong, Yukun 67

5 Soft power and the strategic context for China's 'media going global' policy / Suzanne Xiao Yang Yang, Suzanne Xiao 79

Part II Chinese media abroad 101

6 Tiangao or tianxia? That ambiguities of CCTV's English-language news for Africa / Vivien Marsh Marsh, Vivien 103

7 China Daily - Beijing's global voice? / Folk Hartig Hartig, Folk 122

8 The 'going out' of China Radio International / Kuo Huang Huang, Kuo 141

9 Internationalization of China's new documentary / Guoqiang Yun Yun, Guoqiang, Jing Wu Wu, Jing 153

10 China's media going global: newspapers and magazines / Miao Mi Mi, Miao 167

Part III Discourses of Sino-globalization 183

11 The effectiveness of Chinese cultural centres in China's public diplomacy / Xiaoling Zhang Zhang, Xiaoling, Zhenzhi Guo Guo, Zhenzhi 185

12 Foreign correspondents in China: partner or liability in Chinas public diplomacy? / Wanning Sun Sun, Wanning 199

13 China in Africa: refiguring centre-periphery media dynamics / Yu Xiang Xiang, Yu 213

14 The rise of China's financial media: globalizing economy vs. globalizing economic discourse / Jingwei Piao Piao, Jingwei 230

15 The three patterns of Chinese international communication / Qing'an Zhou Zhou, Qing'an, Yanni Wu Wu, Yanni 247

Part IV Media with Chinese characteristics 257

16 Advertising in China: global implications and impacts / Shanshan Lou Lou, Shanshan, Hong Cheng Cheng, Hong 259

17 Social media and global conversation / David Feng Feng, David 274

18 Transforming entertainment television through, transnational formats / Hong Li Li, Hong, Rong Zeng Zeng, Rong 293

19 Yunnan media rhetoric on the 'gateway' to Southeast Asia / Jiao Yang Yang, Jiao, Mei Wu Wu, Mei 305.

Notes:

Includes bibliographical references and index.

Electronic reproduction. London Available via World Wide Web.

Description based on online resource; title from digital title page (viewed on December 08, 2017).

Other Format:

Print version:

ISBN:

9781315619668

1315619660

Publisher Number:

99987261129

Access Restriction:

Restricted for use by site license.