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Research perspectives on social media influencers and their followers / edited by Brandi Watkins.
- Format:
- Book
- Language:
- English
- Subjects (All):
- Online social networks.
- Social media--Influence.
- Social media.
- Social influence.
- Physical Description:
- 1 online resource
- polychrome
- Place of Publication:
- Lanham, Maryland : Lexington Books, [2021]
- System Details:
- text file
- Contents:
- Cover
- Research Perspectives on Social Media Influencers and their Followers
- Copyright Page
- Dedication Page
- Contents
- Acknowledgments
- List of Figures and Tables
- Introduction
- About Social Media Influencers
- Book Overview
- References
- Chapter 1
- The Science of Social Media Influencer Marketing
- Framework for Organizing Theories
- Results
- Conclusion
- Chapter 2
- #FitnessGoals and Brands on Instagram
- Influencers and Brand Communication
- The Fitness Industry, Instagram, and Influencers
- Digital Dialogic Communication
- Methodological Approach
- Discussion
- Note
- Chapter 3
- #MarketingFaith
- Conceptualizing the Megachurch as a Brand
- The Megachurch Pastor as Social Media Influencer
- Social Media Influencer Communication Practices
- Method
- Megachurch Pastors as Exemplars and Challengers of SMI Conceptualization
- Chapter 4
- Become an #AcademicInfluencer
- Conceptualization of Social Media Influencers
- Conceptualization of Academic Influencers
- Components of Academic influencers
- Future Directions
- Chapter 5
- Social Media Influencers in Africa
- Technological Development on the African Continent
- Brand Communication Strategies across Africa
- Methodology
- Chapter 6
- It's a Whole New World
- What Is Social Influence and Why Does It Work?
- What Is Insulin Pump Therapy?
- Social Influence Strategies within the "Northeast Diabetes Connection" Network
- Chapter 7
- You "Can't Put Concealer on This One"
- Literature Review
- Method
- The Case of Olivia Jade
- The Case of Laura Lee
- Notes
- Chapter 8
- Ethical Responsibilities for Social Media Influencers
- Why SMIs Should Care about Ethics
- Ethical Questions Raised by SMIs
- Communitarianism
- Guidelines for Ethical Social Media InfluencerS
- Chapter 9
- The Case of Dina Tokio
- Stage 1: Emergence of a Community
- Stage 2: Consciousness-Raising: The Rise of the Hijabi Influencer
- Stage 3: Consciousness-Sustaining
- Stage 4: Vision-Declining
- Stage 5: Terminus
- References
- Chapter 10
- Connecting via Social Media for Weight Loss
- Chapter 11
- Influenced by My Lifestyle Net Idols (#Contentcreators)
- Word-of-Mouth Theory
- WOMM and Social Media Influencers
- Net Idols as #contentcreators
- Follower-Net Idol Relationships
- #Contentcreators: Information Source for Purchase Decision Process
- About the Contributors
- Index
- About the Editor and Contributors
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Description based on online resource; title from digital title page (viewed on April 08, 2021).
- Other Format:
- Print version: Research perspectives on social media influencers and their followers
- ISBN:
- 9781793613653
- 1793613656
- Publisher Number:
- 40030462927
- Access Restriction:
- Restricted for use by site license.
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