Imagined audiences : how journalists perceive and pursue the public / Jacob L. Nelson.

Format:

Book

Author/Creator:

Nelson, Jacob L., author.

Series:

Journalism and political communication unbound.

Journalism and political communication unbound

Language:

English

Subjects (All):

News audiences--United States--History--21st century.

News audiences.

Physical Description:

1 online resource (222 pages) : illustrations.

Place of Publication:

New York, New York : Oxford University Press, [2021]

Summary:

The news industry faces profound financial instability and public distrust. Many believe the solution to these ongoing crises is for journalists to improve their relationship with their audiences. This raises important questions: How do journalists conceptualize their audiences in the first place? What is the connection between what journalists think about their audiences and what they do to reach them? Perhaps most important, how aligned are these 'imagined"'audiences with the real ones? 'Imagined Audiences' draws on ethnographic case studies of three news organizations to show how journalists' assumptions about their audiences shape their approaches to their audiences. In doing so, it examines the role that audiences traditionally have played in journalism, how that role has changed, and what those changes mean for both the profession and the public.

Contents:

The Journalist-Audience Relationship

The Promise of Audience Engagement

Journalism's Imagined Audiences

When Data and Intuition Converge

First Imagined, Then Pursued

The Obstacles to Audience Engagement

Understanding News Audience Behavior

Conclusion.

Notes:

Also issued in print: 2021.

Description based on print version record.

Includes bibliographical references and index.

Other Format:

Print version: Nelson, Jacob L.. Imagined audiences

ISBN:

0-19-754263-8

0-19-754261-1