Visual metaphor : structure and process / edited by Gerard J. Steen.

Format:

Book

Contributor:

Steen, Gerard, editor.

Series:

Converging evidence in language and communication research ; Volume 18.

Converging Evidence in Language and Communication Research ; Volume 18

Language:

English

Subjects (All):

Visual metaphor.

Semiotics.

Physical Description:

1 online resource (208 pages).

Edition:

1st ed.

Place of Publication:

Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]

Summary:

Metaphor has recently been reconceptualised as a fundamental part of the human conceptual system. It can hence be expressed in language but also in other modalities and media of communication, including gesture and body language, sound and music, and film and visuals. In spite of this theoretical landslide, however, the wide range of nonverbal metaphor and its processing has neither been empirically investigated on the same scale nor with the same rigour as metaphor in language. The overarching goal of this book is to report on the findings of a research program aimed at exploiting the vast cognitive linguistic and psycholinguistic expertise on metaphor in language for a new, behaviourally founded approach to the structure and processes of metaphor in one of these nonverbal manifestations, namely static visuals. The book presents concepts and methods for the identification and analysis of metaphor in document structure as well as new approaches to the study of visual metaphor processing. Its results are intended to further the development of an encompassing and robust cognitive-scientific theory of metaphor by including visual metaphor while also enriching our understanding of the communicative possibilities and effects of visual metaphor in multimodal discourse.

Contents:

Intro

Visual Metaphor

Editorial page

Title page

LCC data

Table of contents

Preface

Chapter 1. Introduction

References

Part I. Structure

Chapter 2. Ways with pictures: Visual incongruities and metaphor

2.1 Introduction

2.2 Visual incongruities: Three examples

2.3 Visual incongruities defined

2.4 Incongruity resolution

2.5 Closing remarks

Chapter 3. VISMIP: Towards a method for visual metaphor identification

3.1 Introduction

3.2 VISMIP: Conceptualization

3.3 VISMIP: Operationalization

3.4 VISMIP: Application

Appendix. Wu and Barsalou's (2009) taxonomy of properties (see Section 3.3.2)

Chapter 4. VisMet 1.0: An online corpus of visual metaphors

4.1 The VisMet corpus

4.2 Theoretical background and related work

4.3 Analyzing images in Vismet

4.4 The VisMet website

4.5 VisMet 1.0 and its future

Acknowledgements

Part II. Process

Chapter 5. Behavioral evidence for VISMIP

5.1 Introduction

5.2 Method

5.3 General understanding

5.4 Units of analysis and finding incongruity

5.5 Testing the need for comparison and testing non-literal meaning

5.6 Potential explanation by cross-domain mapping

5.7 Conclusion

Chapter 6. How visual form affects metaphoric conceptualization: The role of shape similarity

6.1 Introduction

6.2 Formal differences between verbal and visual metaphor

6.3 Juxtaposition as a visual syntactic template

6.4 Shape Similarity

6.5 Study 1

6.6 Study 2

6.7 Conclusion

Chapter 7. Conventionality in visual metaphor

7.1 Introduction

7.2 Conceptual Metaphor Theory and the role of conventionality

7.3 Metaphor processing: The career of metaphor

7.4 The career of visual metaphor

7.5 General conclusion

References.

Chapter 8. Conclusion

8.1 Discussion of the research presented in this book

8.2 Further research

Index.

Notes:

Includes bibliographical references and index.

Description based on print version record.

ISBN:

9789027263476

9027263477