Entering the Chinese e-merging market / Danai Krokou.

Format:

Book

Author/Creator:

Krokou, Danai, author.

Series:

International business collection.

International Business Collection

Language:

English

Subjects (All):

Electronic commerce--China.

Electronic commerce.

Physical Description:

1 online resource (220 pages).

Edition:

1st ed.

Place of Publication:

New York, NY : Business Expert Press, 2019.

Summary:

The Chinese e-Merging Market is designed to work as a step-by-step guide to the online marketplace and social media landscape in China. Over the past decades China gained the reputation of being the world's factory, focusing solely on manufacturing exports. This is about to change. The role of e-commerce is tremendously important in the context of the Chinese government's stated goal of relying less on exports to the recession-stricken West and focusing more on domestic consumption as a driver for further economic growth. The Chinese e-Merging Market is designed to work as a step-by-step guide to the online marketplace and social media landscape in China. E-Commerce is an easier, faster, and far more cost-effective way of entering the Chinese market compared to more traditional entry methods. Chinese e-commerce offers great opportunities to Western companies seeking to do business in China without the hurdle of heavy upfront investment. This book aims to assist Western SMEs, business owners, entrepreneurs, investors, and business students to understand and ideally enter the Chinese e-merging market. It provides practical advice, updated data, and relevant links for further reference that Western companies and entrepreneurs can use to establish their online business presence in China and to remain competitive in this tremendously challenging and profitable market.

Contents:

Cover

Contents

Introduction

China's E-Tail Revolution: Why China and Why Sell Online

Online Consumer Behavior in China

What Do They Value Most?

How to Market Your Products and Services Online

The Big Two: WeChat and Sina Weibo

How to Market on WeChat

How to Market on Weibo

The Taobao Phenomenon: Can You Beat the Giant?

How to Sell Online

Alternative Solutions

Payment Methods

Digital Laws and Regulations in China

Key Strategies for Different Company Types

Managing Practical Challenges

The Future of E-Commerce and Technology in China

The Future of Chinese Retail

China Going Global

Final Thoughts and Recommendations

2018 Digital China in Numbers

Useful Links &amp

References

Bibliography

About the Author

Index

Adpage

Backcover.

Notes:

Description based on print version record.

ISBN:

1-948976-50-1