The battle to do good : inside McDonald's sustainability journey / by Bob Langert.

Format:

Book

Author/Creator:

Langert, Bob, author.

Language:

English

Subjects (All):

McDonald's Corporation.

Fast food restaurants--United States--Management.

Fast food restaurants.

Social responsibility of business.

Sustainable development.

Physical Description:

1 online resource (264 pages)

Edition:

First edition.

Place of Publication:

Bingley, UK : Emerald Publishing, 2019

Summary:

In The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability. This sudden shift from being the beloved Golden Arches since opening its doors in 1955, to the demon of many societal ills, caught McDonald's off guard. Langert chronicles the highs and lows that McDonald's experienced in turbulent times and how its sustainability journey evolved from playing defense to strategically solving issues with unlikely partners, including a whirling dervish, autistic animal scientist, and avid environmentalists from the World Wildlife Fund and Conservation International. Packed with first-hand anecdotes, interviews with key McDonald's executives and NGO leaders, and scores of lessons learned, The Battle to Do Good is a sustainability page turner that provides unique insights and guidance on how to successfully navigate and manage today's societal issues to make the business stronger, more relevant, and more profitable.

Contents:

Prelims

Introduction

The battle against waste

The battle for farm animals

The battle of extremism: McCruelty

The battle to be proactive

The battle of the waistline and brand health

The battle for a sustainable supply chain

The battle for values

The battle goes to the board room

The battle for the Amazon Rainforest

The battle to make a pig's life better

The battle for better beef

The battle to lead both business and society

Endnotes

Index.

Notes:

Includes bibliographical references and index.

Print version record

ISBN:

9781787568174

1787568172

9781787568150

1787568156