Multimodal argumentation and rhetoric in media genres / edited by Assimakis Tseronis, Charles Forceville.

Format:

Book

Contributor:

Tseronis, Assimakis, editor.

Forceville, Ch. (Charles), editor.

Series:

Argumentation in context.

Argumentation in Context, 1877-6884 ; Volume 14

Language:

English

Subjects (All):

Rhetoric--Social aspects.

Rhetoric.

Persuasion (Rhetoric) in mass media.

Physical Description:

1 online resource (313 pages) : illustrations.

Edition:

1st ed.

Place of Publication:

Amsterdam, [Netherlands] ; Philadelphia, [Pennsylvania] : John Benjamins Publishing Company, 2017.

Summary:

This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.

Contents:

Introduction

Argumentation and rhetoric in visual and multimodal communication / Assimakis Tseronis and Charles Forceville

Rhetoric, argumentation, and persuasion in a multimodal perspective / Georges Roque

The rhetorical and argumentative potential of press photography / Jens E. Kjeldsen

Editorial cartoons and art: arguing with Pinocchio / Leo Groarke

Arguing with illustrations: a visual archaeological debate about the proper place of australopithecus africanus / Ian J. Dove

Perspective by incongruity: visual argumentative meaning in editorial cartoons / Paul Van Den Hoven and Joost Schilperoord

The argumentative relevance of visual and multimodal antithesis in Frederick Wiseman's documentaries / Assimakis Tseronis and Charles Forceville

Seeing the untold: multimodal argumentation in movie trailers / Janina Wildfeuer and Chiara Pollaroli

Employing film form and style in the argumentative analysis of political advertising / Magnus Hoem Iversen

Embodied argumentation in public debates: the role of gestures in the segmentation of argumentative moves / Jérôme Jacquin

The "seeds" of charisma: multimodal rhetoric of Mussolini's discourse / Isabella Poggi.

Notes:

Includes bibliographical references at the end of each chapters and index.

Description based on print version record.