Improving the marriage of modeling and theory for accurate forecasts of outcomes / edited by Arch G.Woodside.

Format:

Book

Contributor:

Woodside, Arch G., editor.

Series:

Advances in business marketing & purchasing ; 1069-0964 v. 25.

Advances in business marketing and purchasing, 1069-0964 ; Volume 25

Language:

English

Subjects (All):

Business forecasting.

Business--Mathematical models.

Business.

Physical Description:

1 online resource (244 pages) : illustrations.

Edition:

First edition.

Place of Publication:

Bingley, England : Emerald Publishing Limited, 2018.

Summary:

This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially.

Contents:

Prelims

Embracing the paradigm shift from variable-based to case-based modeling

Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream

Accurately predicting precise outcomes in business-to-business marketing

Building generalizable case-based theory in human resources management

Computing with words in modeling firms' paradoxical performances

Index.

Notes:

Includes index.

Includes bibliographical references.

Print version record

ISBN:

9781787148918

1787148912

9781786351210

1786351218