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Pocket guide to selling products and services / Malcolm H.B. McDonald and Peter Morris.
- Format:
- Book
- Author/Creator:
- McDonald, Malcolm, author.
- Language:
- English
- Subjects (All):
- Selling--Comic books, strips, etc.
- Selling.
- Physical Description:
- 1 online resource (96 p.)
- Edition:
- Pocket book edition.
- Place of Publication:
- London ; New York : Routledge, 2011.
- Language Note:
- English
- Summary:
- First published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
- Contents:
- Cover; Original Title; Title; Copyright; Contents; Introduction; Chapter 1 - Problems Associated with Selling; Chapter 2 - Reaching the Customer; Chapter 3 - The Interview; Chapter 4 - Benefit Selling; Chapter 5 - Objections; Chapter 6 - Closing the Sale
- Notes:
- Orinally published as: Selling products and services / Malcolm H.B. McDonald and Peter Morris. 1991.
- Description based on print version record.
- ISBN:
- 1-138-16762-2
- 1-317-85627-9
- 1-315-83157-0
- 1-317-85628-7
- 9781315831572
- OCLC:
- 897462042
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