The history of Mitsubishi Corporation in London : 1915 to present day / Pernille Rudlin.

Format:

Book

Author/Creator:

Rudlin, Pernille, 1966- author.

Series:

Routledge advances in Asia-Pacific business ; 10.

Routledge Advances in Asia-Pacific Business ; 10

Language:

English

Subjects (All):

Mitsubishi Shōji Kabushiki Kaisha--History.

Mitsubishi Shōji Kabushiki Kaisha.

Conglomerate corporations--Japan.

Conglomerate corporations.

Physical Description:

1 online resource (256 p.)

Edition:

1st ed.

Place of Publication:

London ; New York : Routledge, 2013.

Language Note:

English

Summary:

The History of Mitsubishi Corporation in London examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain resolutely Japanese. With the slowdown in Japanese economic growth however, this book asks whether the corporation needs to change its mission, as well as controversially questioning whether information technology is in fact a barrier to, rath

Contents:

Cover; Title Page; Copyright Page; Table of Contents; List of illustrations; Preface; List of abbreviations; Introduction; 1 The lead up to 1915: From domestic shipping to international shipbuilding; 2 1915-1920: An apprenticeship in international commerce; 3 1921-1930: Survival through international diversification; 4 1931-1941: Nationalism, trade friction and decline; 5 1947-1960: Securing resources to rebuild Japan; 6 1961-1970: Growing with the Japanese economy; 7 1971-1980: Supporting Japan's foreign investment; 8 1981-1990: Responding to globalisation

9 The 1990s and beyond: Representing Japan in a globalising worldAppendix; Index

Notes:

First published 2000 by Routledge.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

0-203-35013-8

1-135-12740-9

9780203350133

OCLC:

958105328