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Behavioral insights / Michael Hallsworth and Elspeth Kirkman.
- Format:
- Book
- Author/Creator:
- Hallsworth, Michael, author.
- Series:
- MIT Press essential knowledge series.
- The MIT press essential knowledge series
- Language:
- English
- Subjects (All):
- Political planning--Psychological aspects.
- Political planning.
- Social planning--Psychological aspects.
- Social planning.
- Policy sciences--Psychological aspects.
- Policy sciences.
- Psychology, Industrial.
- Business.
- Physical Description:
- 1 online resource (123 pages).
- Place of Publication:
- Cambridge, Massachusetts : The MIT Press, [2020]
- Summary:
- An accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.
- Notes:
- Includes bibliographical references and index.
- OCLC-licensed vendor bibliographic record.
- ISBN:
- 0-262-36013-6
- 0-262-36014-4
- OCLC:
- 1162184351
- Publisher Number:
- EB00811264 Recorded Books
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