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The ends game : how smart companies stop selling products and start delivering value / Marco Bertini and Oded Koenigsberg.
- Format:
- Book
- Author/Creator:
- Bertini, Marco, author.
- Koenigsberg, Oded, 1964- author.
- Series:
- Management on the cutting edge
- Language:
- English
- Subjects (All):
- Customer relations--Management--Forecasting.
- Customer relations.
- Customer services--Forecasting.
- Customer services.
- Consumer goods--Forecasting.
- Consumer goods.
- Physical Description:
- 1 online resource (138 pages) : illustrations
- Place of Publication:
- Cambridge, Massachusetts : The MIT Press, [2020]
- Summary:
- "An innovative rethinking of our current market system where people pay for products. In the future, we will pay for the results a company can deliver. This book explains how we will reach that future"-- Provided by publisher.
- Contents:
- Part I. Context
- Unfinished business
- Beyond needs and journeys
- Leaner commerce
- Part II. Models
- Shaving, rocking out, and looking fabulous
- Flying hours, wash cycles, and miles driven
- Laughter, rocks, and quality of life
- Part III. Action
- Committing to outcomes
- Breaking the quality paradox
- Getting up close and personal
- Partnering with customers
- Making your move.
- Notes:
- Includes index.
- OCLC-licensed vendor bibliographic record.
- ISBN:
- 0-262-36007-1
- 0-262-36008-X
- OCLC:
- 1190715568
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