Visual communication for architects and designers : constructing the persuasive presentation / Margaret Fletcher.

Format:

Book

Author/Creator:

Fletcher, Margaret, 1969- author.

Contributor:

Martin and Margy Meyerson Endowment Fund for the Built Environment.

Language:

English

Subjects (All):

Communication in architectural design.

Physical Description:

ix, 285 pages : illustrations (some color) ; 26 cm

Place of Publication:

New York : Routledge, Taylor & Francis Group, 2021.

Summary:

"Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges." -- Back cover.

Contents:

Machine generated contents note: 01. Communication, Representation And Presentation

Defining and Integrating the Systems

What is Communication Design?

What is Representation Design?

What is Presentation Design?

How to Develop Your Visual, Verbal and Written Argument: Integrating Communication, Representation and Presentation Design

When to Start Designing the Presentation

The Design Narratives

Design Narratives for Presentations

Presentation Narrative: Goals and Purpose

Visual Narrative: Goals and Purpose Project Narrative: Goals and Purpose

02. Constructing A Visual Argument

Developing the Project Narrative

Finding Gaps in the Project Narrative

Order of the Project Narrative

Primary Images and Support Images

Begin Constructing Your Presentation

Systems of Visual Structure and Visual Organization

Grid and Alignment Systems

Designing the Layout: Active Area and Margins

Visual Relationship Between: Objects on a page

Basics of Graphic Design as Related to Presentations

Visual Order and Visual Hierarchy Typography

Graphic Punctuation

Presentation Conventions for Architecture

Symbols and Conventions

Labeling Systems

Visual Legibility of Presentation Drawings

Image Quality Issues

03. Presentation Design

Designing the Presentation Narrative

Building a Complex Argument

In-Person Reviews versus Blind Reviews

Printed Boards versus Digital Slide Decks

Designing Boards

Strategies for Board Organization

Common Board Challenges

Setup and Submission

Text in Your Presentation: Content and Visual Goals

Three Levels of Reading of a Presentation

What it Says: The Value of Words

How it Looks: The Graphic Presence of Text in Your Presentation

Content and Visual Goals of Text in Your Presentation

Strategies for Different Presentation Types

In-Person Presentations

Competitions and Blind

Review Presentations

Digital Presentations

04. Presenting Yourself Professionally

Cover Letters and Correspondence, Resumes and Portfolios

Cover Letters and Correspondence

Resume Recommendations

Portfolio Design Actions

05. Drawing For Impact

Case Study Examples.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Martin and Margy Meyerson Endowment Fund for the Built Environment.

Other Format:

Online version: Fletcher, Margaret, 1969- Visual communication for architects and designers

ISBN:

9780367134617

0367134616

9780367134631

0367134632

OCLC:

1155568188

Publisher Number:

99986792370