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The catalyst : how to change anyone's mind / Jonah Berger.
- Format:
- Book
- Author/Creator:
- Berger, Jonah, author.
- Language:
- English
- Subjects (All):
- Change (Psychology).
- Persuasion (Psychology).
- Physical Description:
- 1 online resource (x, 270 pages) : illustrations
- Edition:
- First Simon & Schuster hardcover edition.
- Place of Publication:
- New York, NY : Simon & Schuster, 2020.
- [Place of publication not identified] : [publisher not identified], [2020]
- System Details:
- text file
- Contents:
- Reactance
- Endowment
- Distance
- Uncertainty
- Corroborating evidence
- Epilogue
- Acknowledgments
- Appendix. Active listening ; Applying freemium ; Force field analysis.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Description based on print version record.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Lippincott Library Book Endowment Fund.
- ISBN:
- 9781982108656
- 1982108657
- Publisher Number:
- 99986777840
- Access Restriction:
- Restricted for use by site license.
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