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Subprime attention crisis : advertising and the time bomb at the heart of the Internet / Tim Hwang.
Lippincott Library HF6146.I58 H93 2020
Available
- Format:
- Book
- Author/Creator:
- Hwang, Tim, author.
- Language:
- English
- Subjects (All):
- Internet advertising.
- Internet marketing.
- Internet industry.
- Internet--Economic aspects.
- Internet.
- Physical Description:
- 164 pages ; 19 cm
- Edition:
- First edition.
- Place of Publication:
- New York : FSG Originals x Logic, Farrar, Straus and Giroux, 2020.
- Summary:
- "An examination of online advertising, and how its imminent collapse could crash the internet"-- Provided by publisher.
- Contents:
- The plumbing
- Market convergence
- Opacity
- Subprime attention
- Inflating the bubble
- Exploding the bubble
- Epilogue.
- Notes:
- Includes bibliographical references (pages 143-164)
- ISBN:
- 9780374538651
- 0374538654
- OCLC:
- 1152354374
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