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Can promotional strategies counteract the trend to decreasing per-capita consumption of coffee in the United States?
LIBRA Thesis 385 O7
Available from offsite location
LIBRA 378.748 POA1961.29
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Ostrove, Arthur.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- iii, 90 numbered l. ; 30 cm
- Production:
- [Philadelphia], 1961.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1961.
- Bibliography: l. 88-90.
- OCLC:
- 244979489
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