An economic perspective on trade mark law / Andrew Griffiths.

Format:

Book

Author/Creator:

Griffiths, Andrew.

Series:

New horizons in intellectual property.

New horizons in intellectual property

Language:

English

Subjects (All):

Trademarks--Law and legislation--Economic aspects.

Trademarks.

Physical Description:

1 online resource (352 p.)

Other Title:

An economic perspective on trademark law

Place of Publication:

Cheltenham [England] : Edward Elgar Pub., 2011.

Language Note:

English

Summary:

An Economic Perspective on Trade Mark Law uses economic analysis to examine the capacity of a trade mark to stimulate and strengthen demand for marked products and the trade mark's role in marketing and business organization. It uses this perspective to evaluate the exclusive rights that trade mark owners enjoy and other issues in trade mark law. It argues that the trade mark has enabled marketing to develop as a distinct form of economic activity and that the trade mark's flexibility as a structuring device has had a major impact on the evolution of the firm and on the organization of streams

Contents:

Cover; Copyright; Contents; Preface; Abbreviations; Table of cases; 1. Trade marks in modern commercial life; 2. The legal nature of a trade mark as a marketing resource and a structuring device; 3. The marketing power of trade marks; 4. Trade marks and the organization of economic activity; 5. An economic perspective on trade mark law; 6. Concluding thoughts; Bibliography; Index

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

ISBN:

1-283-21937-9

9786613219374

0-85793-647-6

OCLC:

747409528