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Trademark law and theory : a handbook of contemporary research / edited by Graeme B. Dinwoodie and Mark D. Janis.
- Format:
- Book
- Series:
- Research handbooks in intellectual property.
- Research handbooks in intellectual property
- Language:
- English
- Subjects (All):
- Trademarks--Law and legislation.
- Trademarks.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (554 p.)
- Place of Publication:
- Cheltenham ; Northampton, Mass. : E. Elgar, c2008.
- Language Note:
- English
- Summary:
- Organized around three areas of inquiry, this book offers a variety of methodological perspectives on trademark law. It surveys trademark law's international landscape, addressing indigenous cultural property, human rights issues, the free movement of goods, and the role of substantive harmonization.
- Contents:
- From communication to thing : historical aspects of the conceptualisation of trade marks as property / Lionel Bently
- The semiotic account of trademark doctrine and trademark culture / Barton Beebe
- A search-costs theory of limiting doctrines in trademark law / Stacey L. Dogan and Mark A. Lemley
- Trade mark bureaucracies / Robert Burrell
- The political economy of trademark dilution / Clarisa Long
- Fundamental concerns in the harmonization of (European) trademark law / Annette Kur
- Substantive trademark law harmonization : on the emerging coherence between the jurisprudence of the WTO Appellate body and the European Court of Justice / Gail E. Evans
- The free movement (or not) of trademark protected goods in Europe / Thomas Hays
- The trademark law provisions of bilateral free trade agreements Burton Ong
- Reconciling trademark rights and expressive values : how to stop worrying and learn to love ambiguity / Rochelle Cooper Dreyfuss
- Truth and advertising : the Lanham Act and commercial speech doctrine / Rebecca Tushnet
- Restricting allusion to trade marks : a new justification / Michael Spence
- Protecting the common : delineating a public domain in trademark law / Jennifer Davis
- Tolerating confusion about confusion : trademark policies and fair use / Graeme W. Austin
- Online word of mouth and its implications for trademark law / Eric Goldman
- Trademarks and traditional knowledge and cultural intellectual property rights / Susy Frankel
- Culture, traditional knowledge, and trademarks : a view from the south / Coenraad Visser
- Of mutant copyrights, mangled trademarks, and Barbie's beneficence : the influence of copyright on trademark law / Jane C. Ginsburg
- Signs, surfaces, shapes, and structures
- the protection of product design under trade mark law / Alison Firth.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 1-281-77952-0
- 9786611779528
- 1-84844-131-2
- OCLC:
- 476155064
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