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Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia.
- Format:
- Book
- Author/Creator:
- Kotler, Philip, author of foreword.
- Language:
- English
- Subjects (All):
- Consumers--Psychology.
- Consumers.
- Consumer behavior.
- Brand choice--Psychological aspects.
- Brand choice.
- Neurons--Physiology.
- Neurons.
- Neural transmission.
- Psychological aspects.
- Physical Description:
- 1 online resource (xii, 348 pages.)
- Place of Publication:
- Cambridge, Massachusetts : The MIT Press, [2017]
- System Details:
- text file
- Contents:
- Foreword / Philip Kotler
- Introduction to consumer neuroscience / Manuel Garcia-Garcia, Moran Cerf, and Ana Iorga
- Brain physiology and anatomy / Yuping Chen, Ming Hsu, and Moran Cerf
- Sensation and perception / Irit Shapira-Lichter and Moran Cerf
- Methods / Moran Cerf
- Attention / Manuel Garcia-Garcia
- Memory / Ingrid LC Nieuwenhuis
- Emotions / Carl Marci and Brendan Murray
- Appendix to chapter 7
- Attention and emotion / Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, and Fabio Babiloni
- Decision making / Moran Cerf
- The brain's reward system : a marketer's guide to the biological basis of pleasure / Neal J. Roese, Hans Melo, Thalia Vrantsidis, and William A. Cunningham
- Customer-based brand equity : insights from consumer neuroscience / Ming Hsu
- Pricing / Hirak Parikh, Davide Baldo, and Kai-Markus Muller
- Social marketing applications for consumer neuroscience / Dante M. Pirouz
- Using the knowledge from neuroscience to make business predictions / Moran Cerf
- Implications of consumer neuroscience in market research / David Brandt
- Ethics in consumer neuroscience / Julia Trabulsi, Maria Cordero, Daniela Somarriba, and Manuel Garcia-Garcia
- Future of consumer neuroscience / Kimberly Rose Clark
- Index
- Contributors.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Description based on print version record.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Lippincott Library Book Endowment Fund.
- ISBN:
- 9780262341615
- 0262341611
- Publisher Number:
- 99986651843
- Access Restriction:
- Restricted for use by site license.
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