Small business exposed : the tribes that drive economies / Scott Holmes and Michael T Schaper.

Format:

Book

Author/Creator:

Holmes, Scott, 1961- author.

Schaper, Michael (Professor), author.

Language:

English

Subjects (All):

Small business.

Physical Description:

1 online resource (181 pages) : illustrations, tables

Edition:

1st ed.

Place of Publication:

New York : Routledge, 2018.

Summary:

"This book is a look into the world of the small business owner through their eyes - how the five different "tribes" of business perceive the world around them, how they run their businesses, their motivations and goals. It's not another "how to" book or an academic treatise. Everyone's needs and hopes are different; however, by using cutting edge social scientific research techniques, we break the business community into five groups (or tribes): The Seekers, Whatnows, Drifters, Satisficers and Digitals. Each tribe has its own set of issues. And there are also some things which cut across all the tribes '" the consistent elements in small business owners' DNA. Understanding which tribe you belong to could make the difference in growing your business '" or help you better advise businesses to achieve their goals.Small Business Exposed will bridge the gap between the frontiers of small business research and the popular business book market. As such, it will become an essential text not only for the small businessperson, but also enter the libraries of advisors, accountants, bankers and anyone else with a vested interest in the business economy."--Provided by publisher.

Contents:

The nature of the small firm

Game changer

Small firms in the economy (and solar system)

The nature of the small firm

Finding the five tribes

The five tribes

Seekers

Whatnows

Drifters

Satisficers

Digitals

Putting the pieces together

Appendix i

Appendix ii

Glossary

Index.

Notes:

"A Gower Book"--Cover.

Includes bibliographical references at the end of each chapters and index.

Description based on print version record and CIP data provided by publisher; resource not viewed.

ISBN:

0-415-79019-0

1-351-81888-0

1-351-81887-2

9781315213538

OCLC:

1019642029