Agile Rebranding/ with Wes Kao.

Format:

Video

Author/Creator:

Kao, Wes, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA: linkedinchescom, 2021.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Pluginches JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn how to perform an agile, nimble rebrand. Update your brand quickly, evolve with your customers, and stay relevant. Avoid traditional rebrands that are expensive and slow.

Today?s leaders need an agile way to improve their brand and stay relevant on a regular basis. The world is changing fast and it?s not always practical to do a giant, expensive, one-time rebrand that?s outdated as soon as it?s complete. In this course, Wes Kao teaches startup-inspired frameworks and strategies for companies of all sizes to do rebranding in easy, repeatable, and iterative steps. Discover how to prioritize to move fast, identify your rebranding goals with more precision, and translate your vision into public-facing copy and visuals. Rebranding your business on the go can be a stressful process, but with Wes? guidance, you?ll be able to identify your rebranding goals, avoid common pitfalls, and take action with confidence.

Participant:

Presenter: Wes Kao

Notes:

1/21/2021

Access Restriction:

Restricted for use by site license.