The Oxford handbook of music and advertising / edited by James Deaville, Siu-Lan Tan, and Ron Rodman.

Format:

Book

Contributor:

Deaville, James Andrew, 1954- editor.

Tan, Siu-Lan, 1963- editor.

Rodman, Ronald W. (Ronald Wayne), editor.

Series:

Oxford handbooks online

Language:

English

Subjects (All):

Music in advertising.

Advertising--Music.

Advertising.

Advertising--Psychological aspects.

Music in advertising--History.

Advertising--History.

History.

Physical Description:

1 online resource (864 pages).

Other Title:

Music and advertising

Place of Publication:

New York : Oxford University Press, 2021.

System Details:

text file

Summary:

The Oxford Handbook of Music and Advertising assembles an array of 42 pathbreaking chapters on the production, texts, and reception of advertising through music. The chapters on production study the factors, activities, and people behind the music for the marketing pitch, both past and present. The section on Text focuses on analytic and historical approaches to ads in various media, and includes commentaries on musical genres in ads ranging from Western European art music to American popular genre. The last section addressing "Reception" involves the formulation of models and theories, and implementation of research methods to examine how the presence of music may influence peoples' attitudes, emotions, thoughts, and behaviors in the context of advertisements and within service environments such as stores, restaurants, and banks.

Contents:

Advertising Millie-Christine, or the making of the Two-Headed Nightingale / Remi Chiu, Dana Gorzelany-Mostak

"Have You Played Atari Today?"Music and audience in an early video game advertising campaign / William Gibbons

/ Jay Beck

Popular music, advertising, and “selling out” / Bethany Klein

/ Joanna Love

Taking the Gift Out and Putting It Back In: From Cultural Goods to Commodities / Timothy D. Taylor

The persistence of memory: Structural functions of music in commercial jingles / Ron Rodman

The Sounds of Coca-Cola-On “cola-nization” of sound and music / Nicolai Jørgensgaard Graakjær

From the subliminal to the ridiculing: How U.S. campaign ads use music to evoke four basic and two compound emotions basic and two compound emotions / Paul Christiansen

Exploiting the Frontier: Advertising and Western Music / Mariana Whitmer

Medievalism goes commercial: The epic as register in contemporary media / David Clem

Toward a utilitarian theory of consumer response to advertising music / Lincoln G. Craton

Music as advertisement: Capturing and sustaining attention in the attention economy era / Hubert Léveillé Gauvin

Hearing, remembering, and branding: Setting strategic directions for sonic branding research / Vijaykumar Krishnan, James J. Kellaris

Sensory marketing in advertising and service environments / Bertil Hultén

Sound in the context of (multi)sensory marketing / Klemens Knoeferle, Charles Spence

Commercial Sound: A Review of the Effects of Popular Music in Advertising / David Allan

Designing Identities: Sound and Music in Automotive and Appliance Branding / Ken McLeod

Music with the message in mind: Cognitive responses to background music in advertising / Cynthia Fraser

Audiovisual advertising: Effects of music on psychological transportation and narrative persuasion / Madelijn Strick

Musical congruity in advertising: Established and emerging research themes / Steve Oakes, Morteza Abolhasani

Methods for testing the emotional effects of music in advertising and brand communication / Daniel Müllensiefen

/ Reba A. Wissner

As heard on...: The changing musical language of Presidential campaign ads / Justin Patch

/ Kate Galloway

Music and Sound Design as Propaganda in <i>Hell-Bent for Election</i> / Lisa Scoggin

Advertising the English glee to women, 1750-1800 / Bethany Blake

Blank music: Marketing virtual instruments / James Buhler

Music supervision and branding in an era of “convergent advertising” / Tim J. Anderson

Fitting tunes: Selecting music for television commercials / Peter Kupfer

Music and institutional advertising: Consolidated Edison and Echoes of New York / Rika Asai

"All those homes beyond the microphone": Advertising, domesticity, and early country music variety programs in the 1930s / David VanderHamm

About a b(r)and: Geffen Records, Universal, and the (posthumous) packaging of Nirvana / Laurel Westrup

Loathsome Deutschtum? Wagner and advertising as propaganda in American industrial films of the 1930s and 1940s / Julie Hubbert

Introduction: Music and advertising: Production, text, and reception / Siu-Lan Tan, Ron Rodman, James Deaville

Contextual marketing: Analyzing networks of musical context in the Digital Age / Willem Strank

Music and the formal structures of contemporary action film trailers / Catrin Watts

Creating big-screen audiences through small-screen appeals: Film marketing on television through music and sound / James Deaville

Selling “David Bowie”: Commercial appearances and the developing Bowie star image / Katherine Reed

The ad creation process: From production to reception / Lawrence Harte

Organized labor and commercial advertising: Music unions and J. Walter Thompson / Jessica Getman

Jazz works: Music, advertising, and labor in Toronto, 1955-1980 / Mark Laver

The Conquest of Kool: Jazz, Tobacco, and the Rise of Market Segmentation / Dale Chapman.

Notes:

Also issued in print: 2021.

Includes bibliographical references and index.

Description based on online resource; title from PDF title page (viewed on February 4, 2021).

Other Format:

Print version :

ISBN:

9780190691257

Access Restriction:

Restricted for use by site license.