Case studies in the beer sector.

Format:

Book

Author/Creator:

Capitello, Roberta.

Contributor:

Maehle, Natalia.

Series:

Woodhead Publishing series in consumer science and strategic marketing

Woodhead Publishing Series in Consumer Science and Strategic Marketing Ser.

Language:

English

Subjects (All):

Beer industry--Management--Case studies.

Beer industry.

Management.

Genre:

Electronic books.

Case studies.

Physical Description:

1 online resource (390 pages).

Place of Publication:

San Diego : Elsevier Science & Technology, 2021.

System Details:

text file

Summary:

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes. While this book provides a thorough reference for scholars and practitioners who work in the beer sector, it is also ideal for those studying business, agriculture, food engineering, technology, applied marketing and business strategy.

Contents:

Front Cover

Case Studies in the Beer Sector

Copyright Page

Contents

List of contributors

Acknowledgments

Introduction: Global trends in the beer market

Purpose of the book

Overview of the chapters and their contribution

References

I. Beer market: factors and trends

1 Industrial beer versus craft beer: definitions and nuances

1.1 Introduction

1.2 How beer is made

1.3 Craft beer versus industrial beer

1.4 Changes in the global beer market

1.5 The "Japanese beer wars": an example of market change

1.6 Trends in the global beer market

1.7 Conclusion: the role of consumers

Consulted websites

2 Understanding the behavior of beer consumers

2.1 Introduction

2.2 Study objective

2.3 Study method

2.4 Results

2.4.1 Beer demand, policy design, and public health concerns

2.4.2 Sensory perceptions, preferences, and emotional responses to beer

2.4.3 Beer consumer attitudes, perceptions, and choices

2.4.4 New trends in beer consumption

2.5 Discussion

2.6 Conclusion

Acknowledgement

3 Craft beers and breweries in the United Kingdom: where now, what next?

3.1 Introduction

3.2 Real ales and craft breweries in the United Kingdom

3.3 British beer festivals: place branding and tourism

3.4 Exporting Britishness with beers

3.5 United Kingdom craft breweries: what next?

Further reading

4 Craft breweries and tourism best practices across the life cycle

4.1 Introduction

4.2 Literature review

4.3 Method

4.4 Results

4.4.1 Tourism practices one: Tasting bars and tours

4.4.2 Tourism practices two: Festival participation

4.5 Discussion

4.5.1 Implications for theory

4.5.2 Implications for managers

4.6 Conclusion

II. Case studies on consumer science and product innovation and differentiation

5 From drinking beer to experiencing beer: the British beer market and the Castle Rock Brewery case

5.1 Introduction: The British beer market

5.2 The Castle Rock Brewery experience

5.2.1 Anticipation of trends

5.2.2 Continuous reinvention

5.2.3 Customers education

5.2.4 Community engagement

5.3 Conclusion: Case learnings

6 Sites of consumption and sights of production: brew bars and craft beer in the city

6.1 Introduction: the rise of craft beer and more-than-commodity production

6.2 Crafting consumption: the glocalization of barscapes

6.3 Spatializing the craft beer product life cycle: a typology

6.3.1 Stage 1: Precraft-globalized production and consumption

6.3.2 Stage 2: Pioneer-experimentation and early adopters

6.3.3 Stage 3: Early boom-consolidation and competition

6.3.4 Stage 4: Late boom-differentiation and concentration

6.3.5 Stage 5: Postcraft-oligopolistic competition and homogenized differentiation

6.4 Sites of consumption: the "barscape" in Wellington

Notes:

Description based on print version record.

6.5 Sights of production: brew bars

Other Format:

Print version: Capitello, Roberta Case Studies in the Beer Sector

ISBN:

9780128177358

0128177357

9780128177341

0128177349

OCLC:

1195455180

Access Restriction:

Restricted for use by site license.