The business of dermatology / Jeffrey S. Dover; Kavita Mariwalla

Format:

Book

Author/Creator:

Dover, Jeffrey S., autor.

Contributor:

Mariwalla, Kavita, coautor.

Language:

Portuguese

Subjects (All):

Ciências da saúde.

Ciências da Saúde.

Dermatologia.

Local Subjects:

Ciências da saúde.

Ciências da Saúde.

Dermatologia.

Physical Description:

1 online resource (382 pages)

Edition:

1. ed.

Place of Publication:

New York Thieme Medical Publishers 2020

Summary:

The ultimate guide to managing the multifaceted business aspects of a dermatology practiceAlthough board-certified dermatologists provide the best care for their patients, managing a practice and optimizing every facet of the business is a daunting endeavor. Business acumen is not taught in residency and is the most overlooked aspect of any given practice. <cite>The Business of Dermatology</cite>, written by esteemed dermatologists Jeffrey S. Dover, Kavita Mariwalla, and an impressive group of experts, provides a rare opportunity to learn about the operations side of practices across the country. Written in an informal tone, this unique book enables readers to be privy to a "40-way chat" with dermatologists whose practices are flourishing.With a vast wealth of information relevant to the business side of a dermatology practice, this remarkable resource fills the gap between the training phase and acquisition of professional confidence. Fifty-five chapters offer insightful, highly practical pearls for everyone—from early-career dermatologists and those in solo-practice to employed physicians in large groups. Even the most seasoned practitioners will benefit from firsthand knowledge and real-world tips shared by physicians who have made their own mistakes trying to get practices off the ground and maintain them.Key Features<ul>Written by top dermatologists from the perspective of "if we knew then what we know now…"Organized in a format and style conducive to easy reading, with practical tips to implement immediatelyCovers all practice-relevant topics, including office space and equipment, managing financials, diverse practice models, human resources, employment considerations, patient issues, pricing, essential surgical tools/supplies, marketing, and much moreTop ten lists in each chapter highlighting the key take-home points</ul><cite>The Business of Dermatology</cite> is an indispensable, one-stop source for all trainee and practicing dermatologists who need insightful guidance on setting up, organizing, managing, or optimizing their practice.

Contents:

The Business of Dermatology

Title Page

Copyright

Dedication

Contents

Preface

Contributors

Section I Bricks and Mortar

1 To Rent or to Buy: That Is the Question

1.1 Twelve Years of Education and Yet

1.2 Location, Location, Location

1.3 Buying versus Leasing 101

1.4 Are You Ready for Commitment? The Pros and Cons of Purchasing Office Space

1.5 Constant Vigilance: The Pros and Cons of Leasing Office Space

1.6 City Mouse, Country Mouse

1.7 There's a Perfect Match for Everyone

1.8 Office Configuration

2 Location

3 How Much Space Do I Need?

3.1 Introduction

3.2 Number of Providers and Workflow

3.3 Service Type

3.4 Spatial Configurations and Design Organizational Patterns

3.5 Clinical and Support Areas Needed

3.6 Program and Area Requirements Calculations

4 Creating a Business Plan

4.1 Introduction

4.2 Creating Your Business Plan

4.3 Obtaining Financing

4.4 Dos and Don'ts

4.5 Conclusion

5 Room Layout

5.1 Introduction

5.2 Where Do I Start?

5.3 Elements of the Room Layout

5.4 Other Important Considerations

5.5 Potential Pitfalls

5.6 Conclusion

6 Office Flow

6.1 Introduction

6.2 Check-in

6.3 Rooming

6.4 Check-out

6.5 Conclusion

7 Creating a Practice Ambience

7.1 Introduction

7.2 Creating a Welcome Area

8 Photography and Space Requirements for Everyday and Clinical Trials

8.1 Introduction

8.2 The Consent Process

8.3 The Office Setup

8.4 Positioning the Patient and Framing the Photograph

8.5 The Camera: Compression, Focus, and Resolution

8.6 Storage and Transmission

8.7 Conclusion

9 Corporate Structure: Limited Liability and Taxation

9.1 What Does Corporate Structure Mean?

9.2 Selecting a Corporate Structure

9.3 Corporations and Medicine: The Prohibition of Corporate Practice of Medicine.

9.4 Conclusion

10 Academic versus Private Practice

10.1 Academic

10.2 Private Practice: Solo, Dermatology Group, Medical/Surgical Group

11 Managing the Telecom and IT of Your Business: The Central Nervous System of a Medical Practice

11.1 Introduction

11.2 Hire an IT Consultant

11.3 Reserve a Domain Name and Corporate Email Account

11.4 Establish a Physical Service Address

11.5 Reserve Phone and Fax

11.6 The Buildout

11.7 Establish Service Contracts

11.8 Business Associate Agreement

11.9 Hardware

11.10 Cyber Security

11.11 Conclusion

12 Choosing and Implementing an Electronic Medical Record System

12.1 Introduction

12.2 Step One: Set a Tone

12.3 Step Two: Create a Multidisciplinary Implementation Team

12.4 Step Three: Choose the Software

12.5 Step Four: Configure Your Software

12.6 Step Five: Identify Hardware and Personnel Needs

12.7 Step Six: Transfer Data

12.8 Step Seven: Decide on the Launch Approach

12.9 Step Eight: Develop Disaster Protocols

12.10 Step Nine: Initiate Your Training Plan

12.11 Step Ten: Enhance EMR-related Communication Skills

12.12 Conclusion

13 Private Equity and Venture Capital-Backed Practice Models

Editor's Note

13.1 Part A: The Corporatization of Dermatology

13.2 Part B: Testimonials from Dermatologists Regarding PE-Backed Practices

13.3 Part C: Selling a Practice: The Viewpoint from Someone Who Sold

Section II Human Resources

14 Essential Components of an Employee Manual

14.1 Introduction

14.2 Step One: Why Are You Doing This?

14.3 Step Two: Who Are You?

14.4 Step Three: Gather Your Policies

14.5 Step Four: Choosing a Template

14.6 Step Five: Creating a Welcome Message

14.7 Step Six: Table of Contents

14.8 Step Seven: Handbook Topic Selection

14.9 Step Eight: You're Done!.

14.10 Step Nine: Updates

15 Vision and Mission Statement

15.1 Introduction

15.2 What Are Vision and Mission Statements?

15.3 Why Do You Need a Vision and/or Mission Statement?

15.4 How Do You Write a Vision Statement?

15.5 Examples of Vision Statements

15.6 How Do You Write a Mission Statement?

15.7 Examples of Mission Statements

15.8 Should a Mission Statement Change with Time?

15.9 Conclusion

16 Employees versus Independent Contractors

16.1 Introduction

16.2 Step One: What Exactly Is an Independent Contractor?

16.3 Step Two: Deciding If Becoming an Independent Contractor Is the Right Step for You

16.4 Step Three: Once You Have Decided on Your Preferred Employment Model, What Are the Next Steps?

16.5 Conclusion

17 Salaried versus Hourly Wage: Which Is Better and for What Positions?

17.1 Introduction

17.2 The Hourly Worker

17.3 The Salaried Worker

17.4 When Hourly Is Better

17.5 When Salaried Is Better

17.6 Incentives, Emotions, and Unintended Consequences

18 The Practice Administrator

18.1 What to Consider When Assessing the Need for a Practice Administrator

18.2 Conclusion

19 A Primer on Employment Law for Dermatology Practices

19.1 Introduction

19.2 The Hiring Process

19.3 The Day-to-Day of Employment

19.4 Termination

19.5 Conclusion

20 Essential Policies

20.1 Introduction

20.2 Essential Staff/Employee Policies

20.3 Dress Code, Grooming, and Appearance

20.4 Safety

20.5 Computers, Electronic Mail, Electronic Record, and Voice Mail Usage Policy

20.6 Gifts

20.7 Visitors

20.8 Arbitration Policy and Agreement

20.9 Safety, Security, and Avoiding Theft

20.10 Account Security

20.11 Policy on Handling Cash

21 Questions to Ask When Bringing on a Physician

21.1 Introduction.

21.2 Where Should You Start When Expanding Your Practice?

21.3 Step One: Plan Requirements for Onboarding a Physician

21.4 Step Two: Searching for a Physician

21.5 Step Three: Getting to Know Potential Physicians

21.6 Step Four: Bringing on the Successful Physician

21.7 Interview To-Do List

21.8 Questions to Ask and Questions to Avoid

21.9 Breaking Down the Benefits

21.10 Do You Feel a Connection?

21.11 Conclusion

22 Designing Your Cosmetic Dermatology Practice for Maximum Efficiency: A Case Study

22.1 Your Vision, Your Mission

22.2 Building Your Dream Team

22.3 Office Design

22.4 Who Do You Serve?

22.5 Day-to-Day Strategies

22.6 The Treatment Plan

22.7 Scheduling

22.8 Efficient Marketing

22.9 Efficient Ordering and Inventory

22.10 Improving Systems

Section III Patient Relations

23 "It Depends": No-show Fees, Cancellation Policies, and Deposits for Procedures

23.1 Introduction

23.2 Why Do Patients No-show for Appointments?

23.3 The Anatomy of a No-Show Fee

23.4 Prepayments and Deposits on Procedures

23.5 Reducing No-Shows

23.6 Conclusion

24 Reminder Calls/Texts: Implementing an Effective Appointment Reminder System

24.1 The Cost of Missed Appointments

24.2 Increasing Attendance with Appointment Reminders

24.3 Not All Reminders Are Created Equal

24.4 Conclusion

25 Is There a Better Way to Answer Calls?

25.1 Introduction

25.2 Minimizing Calls

25.3 Conclusion

26 Critical Components of Consents and Documentation

26.1 The Legal Landscape in Dermatology

26.2 Informed Consent

26.3 Negligence and the Standard of Care

26.4 Habit Evidence and the Importance of Written Documentation

26.5 Patient Factors

27 Patient Portals and Communication in the Age of EMR

27.1 Introduction

27.2 Portals and Communication

27.3 Conclusion.

28 Teledermatology Ground Rules

28.1 Introduction

28.2 Rule One: Add Teledermatology to Add Value

28.3 Rule Two: Pick the Right Platform(s) to Use

28.4 Rule Three: You Gotta Get Paid

28.5 Rule Four: Teledermatology Can Work Well

28.6 Rule Five: ..But Not Always

28.7 Conclusion

29 Risk Management

29.1 Introduction

29.2 Techniques for Risk Management

29.3 Measures for Mitigating Consequences of an Adverse Event

29.4 Consent and Arbitration

29.5 Conclusion

Section IV The Daily Grind

30 The Ideal Schedule

30.1 Introduction

30.2 The Schedule Pundits

30.3 Closing Thoughts

31 Delegating: Physician Extenders and Integration into a Practice

31.1 Introduction

31.2 What Is an "Extender"?

31.3 Question One: Wait Time

31.4 Question Two: Your Personality

31.5 Interview Red Flags

31.6 Question Three: New Grad versus Experienced Extender

31.7 Question Four: Supervision

31.8 Question Five: Changing Your Office Flow

31.9 Delegating to Your Extender

31.10 Pay

31.11 Conclusion

32 Managing Expectations of Staff

32.1 Introduction

32.2 Section One Objectives

32.3 Section Two Objectives

32.4 A Note on Managing Burnout

33 Pricing Cosmetic Procedures

33.1 Introduction

33.2 Commodity versus Luxury

33.3 Recognize Your Worth and Make It Known

33.4 Pricing Your Procedures

33.5 How Expensive Should I Be? Price Matching and Discounting

33.6 Conclusion

34 Integrating Cosmeceuticals into Daily Practice

34.1 Introduction

34.2 Our Skin Care Consultant and Project Leader

34.3 Choosing Products and Making Goals

34.4 Educating and Indoctrinating Staff

34.5 Devote Space

34.6 Regimen Cards for Common Diagnoses

34.7 Internet and Social Media

34.8 Aestheticians

34.9 Loyalty Programs and Skin Care

34.10 Our Future Goals.

34.11 Specific Financial Considerations and Benchmarks.

Notes:

Includes bibliographical references and index.

ISBN:

9783132582651

3132582654

9783132437180

3132437182

9783132427808

3132427802