Aesthetics and style in strategy / edited by Gino Cattani, Simone Ferriani, Frédéric Godart, Stoyan V. Sgourev.

Format:

Book

Contributor:

Cattani, Gino, editor.

Ferriani, Simone, editor.

Godart, Frédéric, editor.

Sgourev, Stoyan V., editor.

Series:

Advances in strategic management ; v. 42.

Advances in strategic management, 0742-3322 ; volume 42

Language:

English

Subjects (All):

Strategic planning.

Aesthetics.

Physical Description:

xxxvi, 263 pages : illustrations ; 24 cm.

Edition:

First edition.

Place of Publication:

Bingley, UK : Emerald Publishing Limited, 2021.

Summary:

"Scholarship in management and strategy is paying increasing attention to the domain of aesthetics. Companies routinely make aesthetic choices and there is growing recognition that aesthetic considerations are fundamental for successful performance in competitive markets. Stylistically sophisticated products may appeal to demanding customers, yielding higher profit margins. Style and beauty can also be applied toward enriching organizational cultures, informing leadership visions or motivating employees to defy conventions in designing new products. Aesthetics and Style in Strategy constitutes the first systematic survey of the interface between the aesthetic and strategic domains. Motivated by the rise of aestheticism in contemporary culture, it lays the foundations for an "aesthetic" turn in strategy, which interrogates the use of aesthetic features as a source of competitive advantage and provides examples of connecting design and engineering, style and technology. The "aesthetic turn" is not simply about creating value, but about sharing value among employees and infusing organizational activities with a purpose that transcends principles of efficiency. Volume 42 of Advances in Strategic Management documents the variety of ways in which the useful and the beautiful can be brought together, making a valuable contribution to the sustainability of business in the 21st century."-- Publisher's descripiton.

Contents:

Introduction. The Aesthetic Turn in Strategy: Creating Value with Style

Part 1. Stylistic Production

Chapter 1. Style Typologies and Competitive Advantage / Giovanni Formilan

Chapter 2. Aesthetic and Technological Complexity in Luxury Watchmaking / Frederic Godart, Kim Claes, and Stoyan Sgourev

Chapter 3. From Style to Status and to Power: When and Why Do Stylistic Choices in Footwear Make Women Feel and Act Powerful / David Dubois and Lalin Anik

Chapter 4. Content or Connections? Socio - Semantic Analysis of Leaders' Communication Styles in a Creative Collective / Nikita Basov, Artem Antonyuk, and IIna Hellsten

Chapter 5. Tell Me Your Story and I Will Tell Your Sales: A Topic Model Analysis of Narrative Style and Firm Performance on Etsy / Donato Cutolo, Simone Ferriani, and Gino Cattani

Part 2. Stylistic Evaluation

Chapter 6. A rising tide lifts all boats: The origins of institutionalized aesthetic innovation / Micki Eisenman and Tal Simons

Chapter 7. Changing Style in Style-Changing Industries: The Role of Critics as Gatekeepers in High-End Fashion / Paola Cillo, Joseph C. Nunes, Emanuela Prandelli, and Irene Scopelliti

Chapter 8. Does Stylistic Similarity to Popular Competitors Affect Consumer Evaluations of Quality? Evidence from Online Movie Evaluation / Daniel Sands

Chapter 9. Strategic Balance or Imperfect Imitation? Style and Legitimation Challenges in a Semi-Peripheral City / Alexander Hoppe

Part 3. Reflections On Style

Reflections on Style and Strategy: an interview with Candace Jones

Reflections on Style and Strategy: an interview with Gianni Lorenzoni

Reflections on Style and Strategy: an interview with Virginia Postrel

Reflections on Style and Strategy: an interview with Davide Ravasi

Reflections on Style and Strategy: an interview with Antonio Strati.

Notes:

Includes bibliographical references and index.

ISBN:

9781800432376

1800432372

OCLC:

1191211616