Reputation management : the key to successful public relations and corporate communication / John Doorley and Helio Fred Garcia.

Format:

Book

Author/Creator:

Doorley, John, author.

Garcia, Helio Fred, author.

Language:

English

Subjects (All):

Public relations.

Communication in organizations.

Physical Description:

1 online resource (438 pages) : illustrations

Edition:

Fourth edition

Place of Publication:

New York, NY : Routledge, 2020.

Summary:

"Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation"-- Provided by publisher.

Contents:

Reputation management ; Ethics and communication ; Media relations / John Doorley, Helio Fred Garcia, and J. Peter Donald

Social media / by Deirdre Breakenridge

Organizational communication / Jeff Grimshaw, Tanya Mann, and Lynne Viscio

Government relations / Ed Ingle

Community & global relations ; Investor relations / Eugene L. Donati

Integrated communication / Tim P. McMahon

Issues management ; Crisis communication ; Corporate responsibility / Anthony P. Ewing

Public relations consulting / Louis Capozzi

Challenges and opportunities in corporate and organizational communication.

Notes:

Includes bibliographical references and index.

Description based on print version record.

Other Format:

Print version :

Print version

ISBN:

1-351-23501-X

1-351-23502-8

1-351-23500-1

9781351235020

OCLC:

1158508789