Women in PR history / edited by Anastasios Theofilou.

Format:

Book

Contributor:

Theofilou, Anastasios, editor.

Taylor & Francis eBooks.

Series:

History of public relations : a global approach.

The history of public relations : a global approach

Language:

English

Subjects (All):

Public relations--History.

Public relations.

Women public relations personnel--History.

Women public relations personnel.

History.

Physical Description:

1 online resource (x, 120 pages) : illustrations.

Place of Publication:

Abingdon, Oxon ; New York, NY : Routledge, 2021.

System Details:

text file

Biography/History:

Anastasios Theofilou is Principal Academic in Public Relations at the Faculty of Media and Communication, at Bournemouth University, UK. He holds a BA in Political Science and Public Administration, specializing in International Relations, awarded by the University of Athens, an MBA awarded by the National Technical University of Athens and the Athens University of Economics and Business, and finally a PhD awarded by the Athens University of Economics and Business.

Contents:

1 Re-examining the existence of the "velvet ghetto" and the "glass ceiling": examining the status of American women in public relations a generation later p. 9 / Donald K. Wright

2 Women in public relations: a thematic analysis of ECM data (2009-2019) p. 18 / Martina Topic and Ralph Tench

3 'Signum authenticum' of women: herstories in Turkey's public relations during the early years p. 31 / Melike Aktas and G. Senem Gençtürk Hizal and B. Pinar Özdemir

4 Professional standards of PR in three decades through the lenses of Turkish women presidents of IPRA p. 41 / Pelin Hürmeriç and A. Banu Biçakçi

5 Betty Stewart, Orientalism and Oriental Cavalcade: entertainment public relations in late 1950s Australia p. 57 / Kate Fitch

6 The militant documentary films of Helena Lumbreras as dissent and protest public relations p. 67 / Isadora Guardia and Carolina Martínez and Jordi Xifra

7 A 'herstory' of Malaysian public relations: Paddy Schubert, Malaysia's women PR pioneer p. 80 / Rizwanah Souket

8 The Loi Krathong festival and Nang Noppamas: Applying current 'PR' theory to identify the first Thai female PR practitioner p. 91 / Parichart Sthapitanonda

9 Inez Kaiser: the perseverance of a public relations pioneer p. 104 / Denise Hill and Shelley Spector.

Notes:

Includes bibliographical references and index.

Electronic reproduction. London Available via World Wide Web.

Description based on online resource; title from digital title page (viewed on January 21, 2021).

Other Format:

Print version: Women in PR history

ISBN:

9781003035718

100303571X

9781000335972

1000335976

9781000335835

1000335836

9781000335903

1000335909

Publisher Number:

40030309606

Access Restriction:

Restricted for use by site license.