Research companion to language and country branding / edited by Irene Theodoropoulou and Johanna Tovar.

Format:

Book

Contributor:

Theodoropoulou, Irene, editor.

Tovar, Johanna, editor.

Series:

Routledge studies in language and identity

Routledge handbooks

Language:

English

Subjects (All):

Sociolinguistics.

Group identity.

Branding (Marketing).

National characteristics--Social aspects.

National characteristics.

Language and languages--Political aspects.

Language and languages.

Language and culture.

Social aspects.

Genre:

Electronic books.

Physical Description:

1 online resource.

Place of Publication:

London ; New York : Routledge, 2020.

System Details:

text file

Biography/History:

Irene Theodoropoulou is Associate Professor of Sociolinguistics at Qatar University. Her current research interests lie at the intersection of Modern Greek and Arabic sociolinguistics, intercultural communication and discourse analysis with politics, architecture, communication studies and sports. Her geographical areas of interest include primarily Greece and the State of Qatar. She is the author of Sociolinguistics of Style and Social Class in Contemporary Athens(2014),and her most recent publications include journal articles in Language Policy, Sociolinguistic Studies, Lingua, Journal of Arabian Studies, Discourse & Society and Visual Communication. Currently, she is the Lead PI of an Impact Grant, funded by Qatar University, on sports-related branding. Johanna Tovar, née Woydack, is Assistant Professor at WU (Vienna University of Economics and Business) in the Department of Foreign Language Business Communication. Prior to moving to Austria, she was a postdoctoral fellow at City University Hong Kong. She received her PhD in Sociolinguistics from King's College London and holds a master's degree in Anthropology from the London School of Economics. She has done ethnographic fieldwork in a variety of organizations and workplaces, including call centers in Europe and Asia, pertaining to issues such as standardization, text trajectories, invisible work, resistance and compliance, monitoring, and migration. Her monograph Linguistic Ethnography of a Multilingual Call Center was published in 2019. Her most recent publications have appeared in journals such as Language in Society, the International Journal of Business Communication, English for Specific Purposes, and Sociolinguistic Studies.

Summary:

"Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world. Branding is a process of identity construction, whereby countries gain visibility and put themselves on the world map as distinctive entities by drawing on their history, culture, economy, society, geography, and their people. Through branding, countries aim not only at establishing their uniqueness but also, and perhaps most importantly, at attracting tourism, investments, high quality human capital, as well as at forging financial, military, political and social alliances. Against this backdrop, this volume explores how countries and regions imagine and portray others and themselves in terms of gender, ethnicity, and diversity today as well as the past. In this respect, the book examines how branding differs from other, related policies and practices, such as nation building, banal nationalism, and populism. This volume is an essential reference for students, researchers, and practitioners with an interest in country, nation, and place branding processes"-- Provided by publisher.

Contents:

<P>Table of Contents<BR><BR>List of figures<BR><BR>List of tables<BR><BR>Contributors<BR><BR>Acknowledgments<BR><BR>Disclaimer<BR><BR>Introduction

Irene Theodoropoulou and Johanna Tovar<BR><BR>Part I: Nationalism and country branding<BR><BR>Nationalism and politics<BR><BR>Chapter 1: Enregistering the nation: Bolsonaro's populist branding of Brazil

Daniel N. Silva<BR>Chapter 2: The sociolinguistic saffronisation of India

Jaspal Naveel Singh<BR>Chapter 3: "There is a wonderfully contrary spirit among the British people": Conservative MPs' (un)successful branding of the British nation in the Brexit debate

Nora Wenzl<BR><BR>Nationalism and diversity<BR><BR>Chapter 4: The overflow of Peru's country brand: National narratives, recognition, and moral brandedness in neoliberal Peru

Gisela Cánepa Koch<BR>Chapter 5: Sociocultural diversity: An opportunity for branding or a problem? The case of Chile

Ignacio López Escarcena<BR><BR>Nationalism and cosmopolitanism<BR><BR>Chapter 6: "The Sweet Life" and the Russian nation: The role of a TV serial in the process of nation branding

Katharina Klingseis<BR>Chapter 7: Singapore's nation branding through language policy: 'Commercial nationalism' and internal tensions

Luke Lu<BR>Chapter 8: Legitimizing national, striving cosmopolitan: Branding of post-Soviet city space in Almaty, Kazakhstan

Juldyz Smagulova and Kara Fleming<BR>Chapter 9: The republic's new clothes: Reimaging and branding a post-reunification Germany

Johanna Tovar<BR><BR>Nationalism and time<BR><BR>Chapter 10: The narrative arc of nation branding: Staging Shanghai World Expo 2010 in historical events

Jackie Jia Lou<BR>Chapter 11: "Deliver amazing": Qatar as a branded architectural discourse in World Cup 2022

Irene Theodoropoulou<BR><BR>Nationalism and (in)authenticity<BR><BR>Chapter 12: National anxieties in polite disguise: Cool Japan branding and the inversion of globalization

Rebecca Carlson<BR>Chapter 13: Translation, transliteration, and translingualization: On the possibilities of 'Korea' in the linguistic landscape

Jerry Won Lee<BR><BR>Part 2: Place and country branding<BR><BR>Place as branded destination<BR><BR>Chapter 14: "Milano, a place to be": Expo 2015 and the chronotopic rebranding of Italy's moral capital

Aurora Donzelli<BR>Chapter 15: "We all sell wine, but it comes back to the land really": The narrative construction of place in Australian wine branding narratives

Kerrilee Lockyer<BR>Chapter 16: Social media branding: The case of Mykonos, Greece on Facebook

Irene Theodoropoulou<BR>Chapter 17: Place branding in its place

Asif Agha<BR><BR>Place as a tourism-related brand<BR><BR>Chapter 18: Potential of destination branding for tourism promotion in Cameroon

Evelyne N. Tegomoh and Jeff M. Molombe<BR>Chapter 19: Tale of Two Cities: Tourist destination branding and its role in nation branding in France

Adam Wilson<BR>Chapter 20: Conflicts over authenticity and overtourism in destination branding: 'Blame the Bieber effect' in Iceland

Natalia Yannopoulou, Koblarp Chandrasapth and Darren Kelsey<BR></P><P><BR>Index<BR></P>

Notes:

Includes bibliographical references and index.

Description based upon online resource; title from PDF title page (viewed December 14, 2020).

Other Format:

Print version: Research companion to language and country branding

ISBN:

9780429325250

0429325258

9781000214321

100021432X

9781000214406

1000214400

9781000214369

1000214362

OCLC:

1156414783

Access Restriction:

Restricted for use by site license.