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Pricing and revenue optimization / Robert L. Phillips.
- Format:
- Book
- Author/Creator:
- Phillips, Robert L. (Robert Lewis), 1955-
- Language:
- English
- Subjects (All):
- Pricing.
- Revenue management.
- Physical Description:
- 1 online resource (xii, 355 pages) : illustrations
- Place of Publication:
- Stanford, Calif. : Stanford Business Books, 2005.
- System Details:
- text file
- Summary:
- This is the first comprehensive introduction to the concepts, theories, and applications of pricing an revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager. With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revene optimization invaluable.
- Contents:
- Background and introduction
- Introduction to pricing and revenue optimization
- Basic price optimization
- Price differentiation
- Pricing with constrained supply
- Revenue management
- Capacity allocation
- Network management
- Overbooking
- Markdown management
- Customized pricing
- Pro and customer acceptance.
- Notes:
- Includes bibliographical references (pages 337-343) and index.
- Electronic reproduction. Berlin Available via World Wide Web.
- Description based on print version record.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Lippincott Library Book Endowment Fund.
- ISBN:
- 9780804781640
- 0804781648
- Publisher Number:
- 99986205439
- Access Restriction:
- Restricted for use by site license.
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