1 option
Fighting churn with data : the science and strategy of customer retention / Carl Gold ; foreword by Tien Tzuo.
- Format:
- Book
- Author/Creator:
- Gold, Carl, author.
- Language:
- English
- Subjects (All):
- Customer relations--Management--Data processing.
- Customer relations.
- Genre:
- Handbooks and manuals.
- Physical Description:
- 1 online resource (397 pages)
- Place of Publication:
- Shelter Island, New York : Manning, [2020]
- Summary:
- Keeping customers active and engaged is essential for any business that relies on recurring revenue and repeat sales. Customer turnover-- or "churn" is costly, frustrating, and preventable. By applying the techniques in this book, you can identify the warning signs of churn and learn to catch customers before they leave. Fighting churn with data teaches developers and data scientists proven techniques for stopping churn before it happens. Packed with real-world use cases and examples, this book teaches you to convert raw data into measurable behavior metrics, calculate customer lifetime value, and improve churn forecasting with demographic data. By following Zuora Chief Data Scientist Carl Gold's methods, you'll reap the benefits of high customer retention
- Notes:
- Description based on print version record.
- Includes index.
- ISBN:
- 9781638350187
- 1638350183
- OCLC:
- 1256804912
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.