B2B Foundations: Social Media Marketing/ with Luan Wise.

Format:

Video

Author/Creator:

Wise, Luan, 1977- speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA: linkedinchescom, 2021.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Pluginches JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Learn how to use social media for business-to-business (B2B) marketing.

Studies show that many companies consult social media to research the products and services they need to run their businesses. Platforms like Facebook and LinkedIn are great ways to introduce your products and services to potential customers. In this course, social media expert Luan Wise explains how social media marketing works within the business to business (B2B) context. Discover how to understand and communicate with the business buyer, who is often driven by budget and business requirements, not need or desire. Learn about the buying process, social selling, and what great B2B social media content looks like, and explore the benefits of four major platforms: LinkedIn, Twitter, Facebook, and Instagram. Luan also shares tips for creating a social media policy for your organization, and measuring your success.

Participant:

Presenter: Luan Wise

Notes:

1/12/2021

Access Restriction:

Restricted for use by site license.