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Citizen Coke : The Making of Coca-Cola Capitalism / Bartow J. Elmore.
GIC Collection at Penn Libraries
Available from offsite location
- Format:
- Book
- Author/Creator:
- Elmore, Bartow J.
- Language:
- English
- Summary:
- By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged tree public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health. Book jacket.
- Contents:
- Part I Citizen Coke Comes of Age, 1886 to 1950 15
- 1 Tap Water: Packaging Public Water for Private Profit 17
- 2 Waste Tea Leaves: Recycling Caffeine Found in Other Industries' Trash 53
- 3 Sugar: Satiating Citizen Cane's Sweet Appetite 76
- 4 Coca Leaf Extract: Hiding the Cocaine-Cola Connection 110
- 5 Cocoa Waste: Synthesizing Caffeine in Chemical Labs 135
- Part II The Costs of Empire, 1950 to Today 151
- 6 Water from Abroad: Securing Access to Overseas Oases 155
- 7 Coffee Beans: Capitalizing on the Decaf Boom 193
- 8 Glass, Aluminum, Plastic: Selling Curbside Recycling to America 224
- 9 High-Fructose Corn Syrup: Storing Sweeteners in Stomach Silos 262.
- ISBN:
- 9780393353341
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